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Looking for a Superstar ABM & 6Sense Platform Manager [Toronto]
AMS is looking for an experienced Account-Based Marketing Manager to play a pivotal role driving our ABM efforts and to manage our newly implemented 6Sense platform. As part of the marketing operations team, this role will collaborate closely with the brand, regional marketing and sales teams to identify and nurture…
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Metric Monday: How Many Vendors Are on Buyers' Day 1 Shortlist?
Hi all A few weeks ago, we discussed the Bain & Google stat in a Metric Monday post: 80% to 90% of B2B buyers already have a shortlist of vendors in mind on Day 1 of their buying journey, and 90% of those buyers ultimately choose a vendor from that original list. Recently, 6sense Research surveyed over 600 B2B buyers to…
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🎥 Customer Story Hour Recap - ScienceLogic Accelerates Success with AI-Powered Predictive Models
This Customer Story Hour session features ScienceLogic’s @Arielle Recine, vice president of lifecycle marketing, and @connorwright7, senior ABM manager. Arielle and Connor dove deep on how they transformed their marketing strategy using 6sense’s AI-powered predictive modeling and seamless integrations. Key takeaways…
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🎥 Webinar Replay: Cold Calling Sucks (And That's Why It Works)
Tired of low email reply rates and struggling to book meetings? You’re not alone. Cold calling can feel like a grind, but it’s still one of the most effective ways to boost sales. In this webinar session, Nick Cegelski, Founder of 30 Minutes to President’s Club and @Ernest Owusu, 6sense’s Head of Sales Development…
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🎥 Webinar Replay: Building Your AI Strategy for 2025
As we approach 2025, integrating AI into your business strategy is no longer a luxury — it’s a necessity. In this webinar, @Adam Kaiser and @Mac Conn explore how AI can help grow your pipeline and boost efficiencies, providing you with a competitive edge in the market. During this session, you’ll: Dive into the…
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Hiring for Digital Marketing & ABM Specialist | Remote-First US FinTech SaaS
Do you love building and optimizing ABM campaigns with tools like 6sense and Mutiny or running paid media on Google, Bing, and LinkedIn? Bonus points if you’re skilled with WordPress for landing pages, have an eye for SEO and CRO, and thrive on reporting your wins with data-driven insights. Join our small but mighty…
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Wednesday Wisdom: The Impact of Industry on the B2B Buying Journey (An Article)
Hi everyone, We’ve previously shared key findings from our buyer experience research by industry in a Metric Monday post, but I wanted to let you know there’s also an article dedicated to this topic. If you’re looking for more details beyond the table below, it’s a great resource! In summary, the key stats are fairly…
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BDRs/SDRs: We Want to Hear from You! $10 Uber Eats Credit Included
Hey BDRs/SDRs, It’s that time of year again! As we close out 2024 and gear up for the new year, we’d love to hear from you. Our annual State of the BDR Survey is here, and we want ALL of you to be a part of it this time around! Each year, hundreds of responses help us create an industry benchmark report that shares how…
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Webinar: No Bank Slates - Presented by Kerry Cunningham of 6sense & Harrison Liss of Elevated Third
Throwing this out there for any RevHead who digs Kerry's research. Kerry and Harrison will discuss Kerry's newest research and what you can do to best position your brand in 2025.Z The webinar will be on December 17th at 9 AM Pacific / 12 PM Eastern, check out the deets and snag your seat!
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Hiring: Account Based Marketing Program Manager at Block
Calling all ABM pros! Come join our growth marketing team at Block (Cash App | Afterpay). I'm hiring an ABM Program Manager to scale our global campaigns. If you or someone you know is interested, please reach out. 6sense expertise is a must - obviously!
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Know an SDR looking to grow in cybersecurity, prospecting into enterprise? Swimlane is hiring!
Swimlane is hiring a Sales Development Representative (SDR) to join our U.S.-based team! If you know someone with a knack for prospecting 💪 , building strong relationships 🤝 , and driving new business 📈 through proactive outreach, send them our way! Apply online at: https://www.linkedin.com/jobs/view/4088769065/
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How do I know if 6sense is experiencing issues?
Is there a specific URL or somewhere in the settings I can go to check if the 6sense platform is experiencing issues? I have been getting errors all day and my account data won't load - where can I check to see if there are technical issues happening?
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Advertising Performance Trend Report now available
Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab. Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to…
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Metric Monday: How B2B Buyers Divide Vendor and Third-Party Content in Their Buying Journey
Hi all, We’re currently writing a few new pieces based on data we collected shortly after wrapping up our 2024 Buyer Experience Research. In this follow-up round, we heard from over 600 B2B buyers in North America and included new questions about the timing of key activities during their buying journey. One question asked…
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Rev up your RevEngine in 2025!
We always hear that Q4 is Sales' crunch time. But what about Marketing? Not only is it marketing's biggest quarter for execution - to seed Q1 pipeline and help accelerate and close Q4 pipeline - but it's also when marketing needs to assemble its strategy for the coming year. And of course, the past few years has had it's…
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How to Monitor and Boost Your Team's Engagement
Optimizing your team's engagement with 6sense is important to fully realizing the platform’s potential and ensuring you maximize your investment. 6sense is designed to drive significant results, and our customers have seen remarkable benefits. Our customers generate revenue more effectively with 6sense: 133% increase in…
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Translations - Solution for global teams
Hi everyone, For those of you using CE and working on global teams with significant regional efforts, how are you managing campaigns that you want to launch globally but need to regionalize for other languages? For example, when engaging with customers in Germany, communications need to be in German. However, since the AI…
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Have ideas or feedback about RevCity?
We'd love to hear it! Drop us an email at revcity@6sense.com or add a comment to this post!
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Wednesday Wisdom: Different from the Rest: Manufacturers’ Unique Path in the B2B Buying Journey
Hi all, There's a really interesting story about how buyers buy in the Manufacturing industry. Manufacturers purchase hardware and machinery nearly three times as often as buyers in other industries. These types of purchases, regardless of the industry, are typically lower in cost, involve shorter buying cycles, and follow…
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Spring Health is Hiring!
(Reposted from LinkedIn) We're hiring on our Growth team at Spring Health and I wanted to share some of the amazing roles we've just opened. Our Growth team is led by the remarkable Amanda Raines, and works closely with cross-functional teams, including Content, Product Marketing, Sales, and Marketing Ops, targeting our…