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Persona Mapping and Buying Committee Setup
UPDATED: Here's a link to the playbook referenced below Hey there! 👋 It’s Julz from the 6sense MOPs team here and today I wanted to pass along some information on how we do our persona mapping internally and also how we use personas. Understanding your personas and which personas make up the buying committee is the first…
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Europe-based Revheads, which B2B podcasts do you listen to?
Asking for a friend … 👀
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Tips and Best Practices for a Newbie Customer
Hi there! Our company adopted 6sense about 3 months ago and I was fortunate enough to attend the Breakthrough 2024 conference in Las Vegas! What an amazing event 😃! I learned about all of the impressive things our company can leverage with 6sense and was truly amazed. That being said, I hope I'm not the only person who is…
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Recognizing BDR Contribution Alongside AI
At 6sense, we leverage Conversational Email (CE) as a strategic tool to support our Business Development Representatives (BDRs) in their efforts to engage with potential clients. CE allows us to automate and personalize outreach at scale, ensuring that no opportunity is overlooked. While CE plays a crucial role in…
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How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…
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Metric Monday:Point of First Contact Constant Goes Global–Buyers Spend 2/3 of Their Journey Rep-Free
Hi all, Last year, we asked over 900 recent B2B buyers in North America when they first engaged with sellers during their buying journey. The overwhelming response was 69% of the way through their process—from the start of research to the final purchase. This "point of first contact" remained so consistent that we…
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Field Marketing Event Play
Scenario: Company is newly hiring a field marketing team and would like to identify the top 5 cities to host a workshop + happy hour, then follow up afterward to drive additional opportunities. Select the Best Accounts 250+ employees Buying Stage = Decision + Purchase Know About Them Persona: Marketing, IT Location…
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Customer Renewal Play: At Risk/Churn Intent Signals
Scenario: Targeting customers who have a renewal coming in the next few months but are showing churn intent or at risk for non-renewal. See PPT for more details! Team: @Chuck Butler, Ben Lillie, Jim Bell, and Lindsey Escher
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Competitive Takeout Play
"Switch" Campaign Step 1: build segment Step 2: send direct mail gift of Nintendo Power tins of mints with insert card Step 3: Book a meeting (discovery call or demo) Step 4: Completion of meeting, send them a Nintendo Switch! Omin-channel approach 6sense segment Use filters for “technology used” Filter their buying stages…
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Director, Digital Marketing and Website Operations
We're looking for an experienced Digital Marketing Director who can take our ABM, social media and website to the next level. Must have proven 6Sense, HubSpot, Salesforce and Drupal chops and minimum 7 years digital marketing management experience. Full JD and application here:…
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Hiring: Campaign Positions & Data Analyst
Join Cellebrite’s Marketing Team! About the Company: Cellebrite is on a mission to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. As a global leader in Digital Intelligence solutions, we empower organizations to master the complexities of legally…
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How to Action 6sense Sales Alerts
Hi everyone! Natalia here on the Customer Enablement team at 6sense. Today, I am giving you sellers the lowdown on How To: Action off of a 6sense Sales Alert. FYI: See the video I created below to follow along! 6sense sales alerts allow us to see up to the top 10 accounts doing the most keyword research and the top 10…
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[Filled] ABM campaign manager (U.S. based contractor) - part time
We are seeking an experienced ABM (Account-Based Marketing) Campaigns Manager to lead and execute ABM strategies targeting customer and prospect accounts. This role requires a strategic, results-driven marketing professional with deep experience in enterprise-level account marketing. This a part-time (up to 20 hours per…
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Tips for Utilizing G2 + 6sense
The G2 + 6sense integration allows for more visibility into target accounts with all of your intent data available in one system. Internally, our teams use G2 intent in a lot of our campaigns. More specifically, we use the "Product Profile Pageviews" and "Comparison, Alternatives, and Ad Pageviews" filters for later…
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Breakthrough 24 recaps & decks are now live
Las Vegas was shining this week as RevHeads learned together, laughed together and celebrated together. We can't wait to be back at the Fontainebleau next November to run it back. 🤩 Breakthrough recaps & decks are now live. All Main Stage recordings will be added on 10/28. Till next year, RevHeads!
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Intent signals - Role - Provided By Customer
Hello! We're deep-diving into Intent Signal reports and running into a few questions. Does anyone have a definition for these categories? Where is 6sense getting this data from? Demographic Signal: Role - Provided By Customer Demographic Signal: Lead Source
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Hiring Remote in UK, In-Person in Raleigh!
My team at Bandwidth is hiring for two roles! First, we're hiring for a creative ABM powerhouse to join us in-person at our HQ in Raleigh. You'll support our new logo sellers in reeling in our developer and product manager personas to build funnel for our mid-market and strategic sellers who are focused on our API…
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How to launch a 1:1 Campaign Leveraging 6sense!
Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
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Virtual User Groups are BACK!
It’s time to gather ’round and swap stories, share wins, and maybe even shed a tear or two (happy tears, of course). Next Thursday, October 17th, @Damon Mclean will host our October Virtual User Group session. Join to: Meeting fellow trailblazers on the 6sense journey Trading insider tips and tricks (the only kind of…
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Metric Monday: Gartner finds 75% of B2B buyers prefer a rep-free sales experience
Hi all, Who’s familiar with Gartner's finding that 75% of B2B buyers prefer a rep-free sales experience? Heaps of other research, including our own, also show that buyers don't reach out to sellers until two-thirds of the buying journey is behind them. Buyers are #defensive and prefer to navigate the majority, if not the…