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How does 6sense track pipeline from CE?
As a Solutions Consultant for CE, this question comes up a lot when talking to new potential customers - how do we track our pipeline that comes from CE? Today, I am going to share how we do it at 6sense! Now, part of this process does derive from how we actually have BDRs tracking meetings (see more here!). In short, here…
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Metric Monday: Continuing Discussion on Outreach Before the 1st Formal Buyer-Seller Interaction
Hey all, Last week, we discussed how long buyers reported receiving outreach from vendors before their first proper interaction with sellers. The data showed that 83% of buyers received outreach prior to initial contact, with 32% receiving outreach for days, 30% for weeks, and 19% for months. Despite this, buyers still…
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Leave a Review. Get Cool Swag!
Yep. Simply complete a product review on 6sense at one or more of the sites below and send me a screenshot confirming your completion. (Reviews are anonymous.) I’ll add a new badge and RevCity points to your profile for each review you complete! What do you say? Gartner Peer Insights G2 – RevAI for Sales G2 – RevAI for…
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2025 will demand MORE of MOPs: Are you ready to lead with confidence?
With all the changes marketing teams will need to undertake in 2025 to address the new buyers journey, MOPs is perfectly suited to help lead the charge. Are you ready? We hosted Mike Rizzo and Darrell Alfonso, two MOPs heavy hitters, to talk about the new, evolving and more strategic role of MOPs for 2025! They also…
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Strategic Priorities: 6sense Mutual Success Plans
At 6sense, we’re heavily invested in our customers’ success; as we progress in 2025, we’re enhancing how we support our customers through the 6dimensional™ Success Model by introducing Mutual Success Plans. Mutual Success Plans (MSPs) are a tool your customer success manager (CSM) will support your team with to drive and…
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New Year, New Campaigns (Share the Wealth Chain: CE AI Agents)
Happy New Year! (Not sure if we are past expiration date on that?😜) All of our CE AI Agents are wondering what work they will be up to in 2025… At Breakthrough we discussed sharing more amongst each other in this community different CE campaign plays. As we all think about what campaigns/plays we are going to try this year…
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Graphic Swap
Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…
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What's In vs. What's Out in B2B Marketing for 2025: The Hard Truth
2025 is coming in hot, and let's be honest – some of your current marketing strategies are about to age like milk in the sun. Buyers are buying differently, and your strategies, waterfalls and playbooks from 2022 aren’t going to cut it anymore. We've just published our no-holds-barred guide to what's actually working in…
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We are hiring a Field Marketing Specialist at Liferay UK - a remote role based in the UK
Reporting to the Senior Specialist in the UK, you will play a key role in executing a comprehensive marketing strategy with a partner-first approach. The strategy aims to generate demand and build brand awareness for Liferay directly and in strong collaboration with partners to support the sales pipeline in UKI. As a…
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Wednesday Wisdom: 2024 BDR Report Highlights & A Look Ahead to 2025 – Join the Story!
Hi all, We're starting to analyze responses from this year’s BDR survey as we prepare for our upcoming State of the BDR Report—one of our favorite projects of the year. I wanted to share last year’s report, which I still reference regularly. There's a lot of good in there (if I do say so myself) - in it, we discuss: How…
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Immediate need for a ROCK STAR ABM Manager @ Aptean Software
Aptean is seeking an experienced Account-Based Marketing (ABM) Manager to manage our North America ABM initiatives. As a key member of the Global ABM team, you will work closely with product marketing, regional marketing, marketing operations, lead desk, and the sales teams to target, attract and drive exceptional buyer…
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Looking for a Global ABM Rockstar to join my hyper growth demand generation team.
Happy New Year everyone 🥂 I am starting off the year in search of an ABM rockstar to join my team Cymulate. This is a global role that will own the execution of the ABM strategy across AMER, EMEA and APAC. The primary focus for this Global ABM Manager will be to activate our ABM GTM Strategy, implement 6Sense as our…
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Metric Monday: Lots of Outreach Won’t Change Their Timeline
Hi all, Happy first post of the year! The 6sense Research team is looking forward to everything we’ll be researching and sharing with you in 2025. To kick off the first of many Metric Monday posts, let’s revisit the point of first contact between buyers and sellers. We know with confidence that this happens over…
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Feature Idea - Lockable Segments
We're starting to rollout 6Sense at our org and as we're creating our TAM and ICP segments, one concern that came up is with so many users able to pop into the platform and build segments that someone will overwrite our Foundational segments - sending everything into chaos. Anyone have creative ideas for solving this?
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Campaign Engagement Benchmarks by Ad Type
Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…
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Exciting *NEW* Features in Data Workflows!
We’re excited to announce some cool new features in our Data Workflows solution, which are available today for Sales Intelligence customers with enrichment capability. Here’s the rundown: Start from a Segment! Previously, you could create a workflow from any CRM object field, and now you can leverage all the filter…
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Tell us your predictions for B2B GTM in 2025
👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. What do you think is on the horizon that will make waves in B2B next year? Will we start to see experience with AI be listed as a requirements on marketing job descriptions? Will we…
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🎥 December Quarterly Product Update feat. Data Workflows, Account Temperature, Audience Workflows
Hey Revheads, We had a jolly time at our very last Quarterly Product Update of 2024! 6sense Product Marketers walked through all of the need-to-know updates to our platform since the last webinar in September (catch up on that recording here). Here's what we covered with linked recommended resources: Breakthrough Presale…
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Ask a 6sense BDR anything (January 2025)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update
Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…