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Display Advertising: Accounts Engaged Plummeting
Hi all, We recently updated the creative for our display ads, following best practices and guidelines but since that update, we've seen a precipitous drop in accounts engaged: What's rather curious to us is: Account reach is steady CTR and clicks are steady Spend has been steady I know accounts engaged is a composite…
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It's Model report refresh day!
It's the 3rd of the month which means everyone with Predictive has a Model report with updated metrics based on activity back in August (remember, the model predicts likelihood of an opportunity opening in 90 days). At 6sense, our metrics are basically the same as the month before. Our baseline increased from 1.72% to…
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Rev Up and Renew
This is a play for getting current clients to renew their subscriptions, and a little bit of cross/up-sell too! Select the Best Accounts: Customers that are coming up for renewal in 6-9 months (or whatever cycle is best for your company) Learn about the accounts: Look at their NPS, create a segment of people based on high…
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Put your 6sense Investment to work! Earn 25% more pipeline with always on campaigns!
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? If done right, our clients find it drives 10-25% of their pipeline. You have the data and the functionality within 6sense…now…
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6Sense Sales Intelligence iFrame Error (Salesforce)
Hello, has anyone come across this type of error before? If so how did you resolve it? Not sure if it helps that this account was created in SF instead of it originally being a lead converting to an account. Its shows this account switched to purchase stage but we can't see the information.
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Wednesday Wisdom: 2024 European B2B Buyer Experience Report
Hi everyone, This year marked a meaningful step forward in our B2B Buyer Experience research as we expanded our study beyond North America to include buyers in APAC and Europe. We're proud to have surveyed nearly 700 buyers in each of these regions, and we're excited to further broaden this research next year. Today, we’re…
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💡 Will you be my next boss? - Searching for a SR. Demand Gen ABM Strategist
🗣️Hey hey hey Rev Heads!! My name is Jo Monroy and I am the ABM Campaign Strategist at Calix! I am currently searching to fill some big shoes. Recently, our ABM spearheader left to build up an ABM program at another SaaS company. Together, her, I and a fantastic Marketing Ops & leadership team built up 6sense and…
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📣Remote Demand Gen Manager @ Pearson Education
Hello RevHeads!!! I've got an exciting new role on my team leading our demand gen efforts for the K-12 market at Pearson! https://pearson.jobs/virtual-usa/demand-generation-manager-k-12-education/17F2FB14545C4B5A811C2840EE631BF1/job/
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Metric Monday: Buying Experience Key Findings by Industry
Hi all, Over the past couple of Metric Mondays, we’ve been sharing key takeaways from our Buyer Experience Research, breaking down findings by factors like purchase cost and capability type (new business capabilities, renewals, etc.). Today, let's look at these findings by industry. Here’s a quick snapshot: one industry…
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Campaign Delivery Status - What They Mean + Tips To Optimize
Hi Everyone, I am running some tweaked campaigns this month, that I am hoping to further optimize and extend into January 2024 while I work on a larger NNL campaign. Here is the stats for the first few weeks of December. I am keen to understand from the more experienced 6Sense Users here what the Delivery Status generally…
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Creating a Target Account List
What’s your best practice for creating a target account list for sales/marketing? Context We’re a small marketing team (5) and Sales team (6). We have a decent idea of our ICP based on firmographics, but our tech is a bit industry-agnostic… plus we are in an emerging market which means, that often times, Sales is up for…
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90 Day Competitor Research Risk Signals
Is anyone running retention campaigns? What are the metrics that matter for your org?!
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Accounts in Segment broken down by State
We have a segment of all accounts in-market, by practice/industry. Is there an easy way to visualize how many accounts are in each State/Province in the US/Canada? Think a map of the United States, with each state showing a numerical value of accounts located there, within our Segment If it can't be visualized, is there a…
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UPDATE to Privacy Compliance Notifications
Hi 6sense Community, We're pleased to introduce a new enhancement to our Data Privacy Compliance process beginning December 4, 2023. Currently, 6sense Primary Administrators receive a weekly “Opt-out List” email notification which contains business contacts from data subjects who have requested that their personal data be…
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Ask a 6sense BDR anything (October 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - ask a 6sense BDR anything. Think of it as having your own personalhotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Wednesday Wisdom: Defensive and Empowered Buyer Syndrome (New reads!)
Hi all, We have some new reads from this year's Buyer Experience Research. The first explores the fact that buyers are #defensive. They do not want to talk to sellers until they are ready and only they decide when that is. The data show that there isn't really anything you can do to change that. Buyers wait until 69% of…
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Intent-based outreach: how to handle dynamic segment & outreach sequences
Hi everyone, We're working on an intent-based ad campaign and I want to support that campaign with BDR outreach. For the ad campaign we're using dynamic segments where accounts can move in and out, based on their intent. Does anyone have advice or best practices how to deal with dynamic segments vs. drip sequences…
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Advanced Segment Reporting
The Segment Report offers an easy way to get lists of the accounts defined within 6sense Segments. Key Features Downloads of accounts per Segment Download function has a filter to report only on accounts in CRM Download of accounts in CRM gives the 6sense ID, CRM Account ID and the CRM Account Name Use Case Summary…
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🎥 How 6sense uses 6sense for BDRs
Thanks @Ernest Owusu for joining us on October's Virtual User Group and giving us a breakdown of how BDRs are using 6sense at 6sense. 🤩 Any questions? Leave them below and we'll get back to you.
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Download Segment with Intent Keywords
Hi there, I'm looking to download one of my segments to Excel, and include the firm name along with their keywords and webpages visited on the download. Is there a way to do this?