Infuse100 Program

nora.thompson

INFUSE is offering eligible 6sense customers (new and existing) a free ‘getting started’ program with INFUSE where they will deliver 100 ‘leads’ for free using 6sense + INFUSE’s Demand Gen platform.

Details: Who is INFUSE?

INFUSE is a Demand Gen partner, who can either manually or via a segment sync on Predictive, take 6sense data and use it to activate in-market buying groups through the promotion of client content via multiple channels to drive leads.

These channels are typically:

· Targeted Email

· Social (LinkedIn & X)

· Targeted Display

· Email Newsletter Sponsorships

An ‘INFUSE100’ lead is a permission-based content syndication lead, whereby an individual aligning with the client’s ICP from an in-market account has exchanged their business card information in order to access the client-promoted content (such as white papers, eBooks, reports, etc.).

Benefits of the INFUSE 100 program:
Customer: Easily activate 6sense and quickly showcase value with 100 high-quality leads, reducing time to value.

Who is eligible:

· All 6sense customers regardless of if they are ABM only or Predictive and new to INFUSE

· In the case of Strategic BUs, or Regional teams, it needs to be a net new BU or Region for INFUSE vs existing customer

More on the leads:

These are individuals who have completed a form gating the client’s content which is hosted within INFUSE’s publications. INFUSE will drive buyers who align with the client's ICP to the hosted landing pages using an omni-channel promotional strategy.

If there are existing leads / personas within the buying team already engaged actively with content (as shown through 6sense), they can be suppressed to ensure only net new buyers are delivered.

How do I take advantage of this:

6sense customers need to complete a simple form in order to apply for the offer, at which point an INFUSE representative will reach out to discuss the program and ensure that the customer is able to benefit from the offer.

Form: 6sense.infuse.com/infuse100

Q&A:

Can I take advantage of this more than once?

No, this is a one-time offer per customer and provides a sneak peek into the quality of the leads provided by INFUSE, a top tier partner to 6sense.

How do the leads get back into my 6sense instance and how is it measured?

Leads will be pushed directly into your CRM, ensuring that lead and account engagement metrics are made available in your 6sense instance for monitoring and measurement. INFUSE will also provide no cost access to their Demand Accelerator platform, providing granular detail on program activation progression and performance data including content engagement, 6sense buying stage velocity monitoring and buying group persona engagement.