Campaign Delivery Status - What They Mean + Tips To Optimize

Rob Cook

Hi Everyone,

I am running some tweaked campaigns this month, that I am hoping to further optimize and extend into January 2024 while I work on a larger NNL campaign.

Here is the stats for the first few weeks of December.

I am keen to understand from the more experienced 6Sense Users here what the Delivery Status generally means, what they indicate from a configuration POV and any tips and tricks on how to optimize campaigns using the status and campaign insights.

I'm trying to get a feel for the typical Delivery Statuses and the first points I should look at for each status.

Any help, tips and tricks much appreciated!

TIA

Rob

Demand Frontier