Campaign Delivery Status - What They Mean + Tips To Optimize

Rob Cook
Rob Cook Posts: 8 ✭✭✭
in All Discussions

Hi Everyone,

I am running some tweaked campaigns this month, that I am hoping to further optimize and extend into January 2024 while I work on a larger NNL campaign.

Here is the stats for the first few weeks of December.

December 6Sense Campaign Stats - 12 Dec 2023.PNG

I am keen to understand from the more experienced 6Sense Users here what the Delivery Status generally means, what they indicate from a configuration POV and any tips and tricks on how to optimize campaigns using the status and campaign insights.

I'm trying to get a feel for the typical Delivery Statuses and the first points I should look at for each status.

Any help, tips and tricks much appreciated!

TIA

Rob

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