It's Model report refresh day!

Ami Arad

It's the 3rd of the month which means everyone with Predictive has a Model report with updated metrics based on activity back in August (remember, the model predicts likelihood of an opportunity opening in 90 days).

At 6sense, our metrics are basically the same as the month before. Our baseline increased from 1.72% to 2.05%. The likelihood of Purchase accounts opening an opportunity decreased from 8.53x to 8.17x. There is no need to make sellers overthink changes that minor, and your model probably shows something similar (unless you just rolled out Sales Intelligence to sellers in which case it will likely move as they focus on Decision and Purchase stage accounts).

So why bother sharing the report if the changes are minuscule? Reinforcement. No other reason. A monthly reminder of why they should trust 6sense's account prioritization in their dashboards. You should do the same.

Here's what our message will look like to the Sales team today:

Happy Model Metrics Refresh Day, sellers! Here's what the data tells us: You're still 8x more likely to open an opportunity in the next 90 days with a Purchase stage account than if you pick an account off your list at random. 2.5x more likely for Decision stage accounts. May the odds be ever in your favor.

Jarrod Cohen

@Ami Arad Just used this template today, thanks Ami.