We're hiring for 2 marketing specialist roles in the US

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CassidyLGaertner
CassidyLGaertner Posts: 1 ✭
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Position Overview: We are seeking a talented and results-driven Marketing Campaign Specialist to lead and execute high-impact marketing campaigns for our suite of solutions for utilities and public sector. In this role, you will collaborate with cross-functional teams to design, implement, and optimize multi-channel campaigns that drive awareness, generate leads, and accelerate customer acquisition. Your understanding of data-driven marketing, ABM strategies, and understanding of the enterprise SaaS buyer's journey will be pivotal to success.

Key Responsibilities:

  1. Campaign Strategy and Execution:
    • Develop and implement integrated marketing campaigns to support product launches, lead generation, and customer retention goals.
    • Align campaigns with the sales team and marketing leadership to ensure seamless lead handoffs and pipeline development.
  2. Account-Based Marketing (ABX):
    • Support the design and execution of ABX strategies, collaborating with Marketing Manager/Director and sales teams to identify target accounts and tailor campaigns for specific accounts.
    • Leverage tools like LinkedIn Ads, intent data platforms (6sense), and CRM systems to execute ABX campaigns effectively.
    • Measure and report on ABM campaign performance, including engagement, pipeline impact, and ROI.
  3. Content Creation and Management:
    • Partner with the product marketing and external vendors to create compelling assets (e.g., emails, landing pages, case studies, videos, whitepapers).
  4. Marketing Channel Management:
    • Plan and execute campaigns across multiple channels, including email, social media, paid ads, SEO, webinars, and ABM platforms.
    • Optimize campaigns for each channel to maximize reach and engagement.
  5. Data Analysis and Reporting:
    • Track, measure, analyze and report campaign performance and make recommendations for continuous improvement
  6. Audience Segmentation:
    • Leverage data to segment audiences effectively and tailor campaigns to specific customer needs and behaviors.
  7. Market Research:
    • Stay informed about industry trends, competitor activities, and emerging tools to enhance campaign effectiveness.

Apply today ▶️

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