📚 Revolutionizing ABX Strategy: JAGGAER’s Journey with 6sense and 2X

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Grace Gagnon
Grace Gagnon Posts: 66 6senser
edited January 28 in All Discussions

JAGGAER, a world leader in procurement software, was no stranger to a common challenge in the B2B industry — optimizing ABX with limited resources.

So, JAGGAER turned to 6sense and 2X supercharge their ABX strategy.

Here's how:

  • Automatic Scoring: Implementing 6sense’s Predictive Analytics model to score hot accounts in-market.
  • Dynamic Segmentation: Setting up 6sense Orchestrations to segment audiences based on account behavior.
  • Sales Routing: Routing qualified accounts to the appropriate sales reps for better follow-up.
  • Ad Budget Optimization: Using dynamic audience segments to optimize ad budgets in targeted advertising.
  • Web Personalization: Integrating 6sense with Folloze to deliver tailored website content experiences.
  • Real-Time Insights: Creating a custom ABX reporting dashboard for real-time performance insights.

These strategies have enabled JAGGAER’s small in-house team to manage ABX efforts more effectively, leading to significant cost savings, faster time to value, and improved campaign outcomes.

Read the full story here:

https://6sense.com/customer-stories/revolutionizing-abx-strategy-jaggaers-journey-with-6sense-and-2x/

https://6sense.com/customer-stories/revolutionizing-abx-strategy-jaggaers-journey-with-6sense-and-2x/
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