Are 6sense Contacts Considered Opted-in?

Miad Moussawi

We are trying to schedule webinar invites for contacts we find in 6sense, but have run into conflicting information on the site and publicly about whether they are considered opted-in if found through Discovery. Can someone clarify? I am familiar with the Conversational Email approach to send 1:1 throttled, but is anyone downloading contacts in bulk and emailing them through a different integration? We are limited to HubSpot's rules for sequence emails enrollment/throttling, and were wondering if bulk marketing emails to contacts sourced here would be compliant.

jfewlessInverta

I can't speak to if they are used with another 6sense product, but they would NOT be considered opted in if you export to Hubspot. You will have a bunch of unsubscribes and potential spam reports that will effect your deliverability. You would want to first put them in a welcome nurture to get them to opt in, then proceed as planned.

Jarrod Cohen

We do something similar as Jessica describes above, just in case. Try to get them to subscribe to marketing communications.

Sellers meanwhile are doing sales specific 1:1 messaging regardless of opt in, with the option given to opt out of those messages at any time.

Jana_Marketing_Maven

So… unpopular system here. We go for opt-out (US only). We have a highly targeted group and we only gather contacts that are relevant. AND we typically have a warm-up program (as described above) but instead of trying to get them to opt-in we're trying to get them to open/engage with our emails.

If, after our welcome program, they haven't opened anything (but the email is valid) they go into our low activity cadence of emails (about 2/month) if after a few months they still aren't opening anything, we do a last-ditch 're-engagement' program trying to understand if we misunderstood their needs. If they still haven't opened anything, we remove them from our MAP (but the contact will stay in the CRM and may be hit in future with a 1:1 from sales).

Overall, our email opens/unsubscribes/bounces are quite good - but the bounce rate of our welcome program is very high, but we expect that is it's designed to help us weed out bad emails, no longer there's etc.

mitchschafhauser

Hi all! @Miad Moussawi - here is our formal response from our 6sense legal team:

Are the 6sense Contacts opted in for my marketing and sales activities?

"No, 6sense relies on legitimate interest for the provision of business contact data under the GDPR, and 6sense provides notices to Contacts where required by applicable law to allow the Contacts to opt-out of our data base and provision to our customers for sales and marketing uses. However, the contacts being provided to customers are not double opted in. Without offering legal advice, this means that you may need to offer the contacts the right to “opt out” of or “opt in” to email marketing communications, depending upon the applicable jurisdiction, and ensure that you use the contacts for lawful purposes."