Breakthrough End-of-Summer Sale is On Now!
Use code BT25SummerSale to save $750 on your ticket until Aug 29 at 11:59 pm PT.
Summer 2025 6sense Product Launch
Smarter, Sharper, More Scalable Revenue Execution
The Summer Launch introduces powerful tools to personalize every touchpoint, expand campaign reach, and uncover account-level insights—all without added complexity. From AI email personalization to a reimagined Revenue Marketing homepage, it’s never been easier to scale what matters.
6sense Revenue Marketing Updates
We’ve renamed Conversational Email to AI Email — a name that better reflects what it actually does. Email Agents now go far beyond basic messaging, autonomously sending personalized emails, reading replies, and handing off qualified buyers to sales.
We’ve also updated “AI Inbox” to “Email Agents” in the product interface to reflect its true role as an intelligent, persona-driven assistant — not just passive email storage. Alongside this rename, we’re launching two powerful new capabilities: AI Email Personalization and a new Native Email Provider to improve scale, deliverability, and control.
——————-
Unlock Deeper Engagement with AI Email Personalization at Scale
Your Email Agents can now send uniquely tailored messages to every contact using CRM data, 6sense Company & Contact insights, and your custom prompts. This AI-powered personalization drives more relevant, impactful outreach at a scale previously not possible.
Send More, Worry Less with 6sense Native Email Provider Option
Built on leading, enterprise-grade infrastructure, 6sense’s new native email provider option offers secure, high-volume email sending with trusted deliverability. You can now scale campaign outreach without the traditional limitations or security risks tied to legacy providers. [Note: Generally available to AI Email customers starting Aug. 13]
Expand Reach with The Trade Desk Integration
Push 6sense segments directly into The Trade Desk to run precise, omnichannel campaigns across display, video, native, and CTV. Combine enriched firmographic data with premium programmatic inventory for unmatched audience targeting.
Redesigned Segment Management to Move Faster
The new segment experience is built for speed and precision—organize segments with folders, filter by CRM or MAP behaviors, and execute smarter targeting at scale. All customers now have access to this streamlined UI.
Your New Command Center for Revenue Marketing
The new Revenue Marketing home page puts key insights front and center, giving you fast access to performance trends across every program. Make smarter adjustments, act faster, and report results with confidence—all from one unified view. With our general availability release, the new home page dashboard is now the default experience for all customers, with the option to switch back to the classic view if preferred.
Segment Smarter with New AI Email Filters
Use email engagement metrics such as opens, replies, and qualifications from AI Email campaigns to fine-tune audience segments and analyze influence across your Email Agents. New segment filters will be generally available to all AI Email customers by the end of August.
More Flexible Business Hours for AI Email Agents
Customize Email Agents to operate beyond standard 8am-5pm business hours with flexible scheduling that now includes weekends and custom time windows.
Customize Contact Owner Routing in AI Email
Tailor routing logic in AI Email to define who should own a lead or contact after your Email Agents deem them qualified for sales.
Drill into Account Analytics in a Click
Click on any account count in the highlights section of the new Revenue Marketing home page to instantly view or download the full list behind the number. Go from trend to action in seconds.
Tie Ad Campaigns to 6QA Impact
Connect your ad impact to revenue. Newly qualified accounts are now available on the Campaign Details page, making it possible for you to track which accounts reached and gained 6QA status after being served an ad impression.
Streamline Creative Uploads in Ads
Enhance your creative upload workflow in Ads with automatic population of ad creative titles using existing image files names, reducing manual effort.
Sales Intelligence
AI Writer Open Beta: Smarter Sales Emails for All
AI Writer is now available in open beta for all customers. It helps reps send fast, personalized emails using intent, activity data, and improved prompt logic—no more generic messaging or time-consuming writing.
Updates to Chrome Extension in Salesloft & Outreach
6sense Sales Intelligence Chrome Extension is now available fully integrated into Salesloft, giving insight into the accounts & people directly appearing in SEP. Separately, Outreach capabilities around cadence search & selection and adding tags during export are now in the Chrome Extension to match web app functionality.
Track User Logins to Spot Gaps in Engagement
Easily see who’s logging into 6sense—and who’s not. The updated User Login Report helps admins track usage frequency across teams, spotlight inactive users, and take action to improve day-to-day platform engagement.
Gain a Clearer Picture of User Adoption
The upgraded User Adoption Report brings together login trends, credit consumption, and feature usage—so admins can assess who’s embracing 6sense and where additional support or training may be needed.
Track Credit Usage with More Clarity and Control
New filters and columns in the Credit Usage Report make it easier to monitor how credits are allocated and used. Admins can quickly spot users who are running low—or not using credits at all—and rebalance as needed.
Get Deeper Insights into Sales Alert Adoption
The revamped SI Alerts Report helps teams understand which alerts are resonating—and which are being ignored. Measure alert engagement across users and fine-tune your alert strategy to cut noise and boost impact.
Enterprise-Ready Enhancements for Scale and Precision
This release delivers three powerful upgrades to support large teams with cleaner workflows, smarter syncs, and better visibility across the platform.
Track Platform Performance and User Activity
Get deeper insight into user behavior with new tracking for report views, credit usage, time-to-first-use, and load times—helping teams optimize adoption at scale.
Cleaner, Context-Aware CRM Exports
Exports have been rebuilt for speed and accuracy, with logic that aligns to CRM structure—so smaller actions (<25 records) stay clean and contextually relevant and bulk actions (25+ records) happen quicker and with the same consistency.
CRM-Aligned Views in Chrome and SI
The Chrome Extension and Sales Intelligence views inside CRM now mirror your CRM’s global account structure, giving reps a familiar, consistent view across tools and teams.
More Accurate Data, More Confident Decisions
Behind the scenes, 6sense continues to strengthen the data powering your platform and GTM decisions.
We’ve launched a new AI/ML-powered Fake Profile Identification system to automatically detect and remove fake or low-quality buyer records, with a focus on director+ personas critical to targeting and engagement.
We’re also making our Master Company and Contact Data updates more visible on a monthly basis, so you can see exactly what’s improved—like new accounts, domain cleanups, and enriched firmographics—via our Knowledge Base.
That's a wrap for Summer 2025 product releases. These will be rolling out starting today. Let us know what you think in the chat.
Categories
- All Categories
- 1 Roadmap
- 1 Crossword
- 707 All Discussions
- 52 Product Updates
- 60 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 17 Reporting HQ
- 31 Conversational Email
- 3 What is CE
- 8 Getting Started with CE
- 14 Thriving with CE
- 2 Conversation Starters
- 191 Job Board
- 34 General
- 11 Partner Place
- 180 Research Road
- Compensation Calculator
- 78 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 237 Events
- 12 6sense Quarterly Product Update
- 26 Customer Story Hour