🚀 Web Visit Data Pack Just Got Smarter: UTM Campaign & Geo Location Now Included

patrickcunning

We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns.

🧠 What’s New?

Two powerful new fields have been added to the schema:

• UTM Campaign Name
  Track which campaigns are driving traffic and engagement—no extra cost or configuration required.
• Geo Location Data
  Capture country, state, and city of each web event to better understand where your audience is engaging from.

These additions complement existing fields like UTM Source, Medium, Term, and Content, as well as referrer domains and event types (e.g., page load, click, play, submit).

🔍 Why It Matters

With these enhancements, your team can:

• Attribute campaign performance more precisely at the account level.
• Visualize geographic engagement trends to inform regional strategies.
• Prioritize contacts for internal AI Agents based on geo engagement signals—triggering automated outreach or enrichment workflows.
• Refine audience segments by aligning messaging with geographic trends.
• Make your AI Agents Smarter by allowing them to better segment the contacts they engage
• Connect anonymous visits to known accounts using CRM and 6sense IDs.
• Optimize funnel orchestration by identifying which campaigns and regions are driving pipeline and revenue.

🛠️ How to Use It

The updated schema is already live. You can find the new fields in your daily data exports or request the latest schema documentation from your account team.

If you’re using EDWs, Data Lakes, or CDPs to work your magic, talk to your CSM or AE!