October 2024 Product Release Updates

Options
Nate Slayton
Nate Slayton Posts: 3 6senser
in Product Updates

Hi RevHeads!

This month's release focuses on streamlining your sales and operations workflows with the introduction of MAP enrichment for Data Workflows. We've also added enhanced security controls for platform access, improved account-contact mapping in Sales Intelligence, and made several UX improvements to help sellers work more efficiently.

Please check out the latest updates below and let us know if you have any questions!

PLATFORM

Enhanced Security Controls

New 6sense Team Access settings give administrators granular control over platform access permissions. Manage when and how 6sense team members can access your instance through time-limited elevated access, just-in-time permissions for support needs, and customizable visibility settings. During implementation, designated 6sense employees receive 90-day edit access which automatically converts to view-only afterwards. Additional access can be granted as needed through the new interface.

Note: Available starting October 24th. Please note that restricting organizational visibility may impact support response times.

SALES INTELLIGENCE

Account Selection Tie-Breaker for Contact Exports

The new Account Selection tie-breaker feature helps ensure contacts are correctly mapped to the right accounts in your CRM by:

  • Enabling manual account selection when multiple matches are found
  • Allowing new account creation within the export flow
  • Supporting bulk exports to save time
  • Providing audit tracking through Export History

Key benefits:

  • Improved data accuracy by confirming correct account relationships
  • Reduced time spent manually fixing mismatched contacts
  • Streamlined workflow for handling new accounts
  • Clear visibility into export decisions

More information in the Knowledge Base

Enhanced Persona Map Experience

We've streamlined the Persona Map interface to help you find and engage the right contacts more efficiently.

  • New people filter: Filter CRM, non-CRM, and MAP contacts or leads
  • Job title filters: Easily find buying personas for your ICPs
  • Collapsible view: Streamline your Persona Map with this new view
  • New columns: Added to the list view for consistency across the dashboard and details page
  • Bulk "Export to CRM" option: Now available under the list view, along with the existing bulk "Add to SEP" option

More information in the Knowledge Base

AI Writer Beta Program

Starting late October, we're introducing AI Writer for Sales Intelligence in closed beta – a new capability that helps sales teams create more relevant first-touch emails by automatically incorporating 6sense's account and contact insights.

Key capabilities:

  • Generate personalized emails directly within Sales Intelligence using account intent, behavior, and engagement data
  • Customize email tone and framework to match your communication style
  • Fine-tune content using company value propositions and product information
  • Edit or regenerate emails to ensure the perfect message

Key Benefits:

  • Save time crafting outbound emails while focusing on relationship building
  • Create more relevant messaging by incorporating buyer context and behavior
  • Maintain consistent value propositions while personalizing for each prospect

For administrators:

  • Configure company and product information to ensure accurate email content
  • Set up value propositions that align with your messaging strategy

Note: The beta program is invitation-only. Selected customers will be contacted through their CSMs starting October 21st.

DATA WORKFLOWS

MAP Enrichment for Marketo and Hubspot

Keep your MAP data quality high by enriching records with 6sense's company and people data, while maintaining synchronization with your CRM. Whether you need real-time enrichment of incoming leads or scheduled updates to existing records, you can now automate this process within Marketo and HubSpot.

Key capabilities:

  • Real-time enrichment of incoming MAP leads
  • Flexible scheduling for existing record updates
  • Time-based filters to target recently created leads
  • Multi-audience enrichment in single workflow
  • Segment data pushing directly to MAP

Key benefits:

  • Maintain consistent data quality across MAP and CRM
  • Reduce manual data management effort
  • Enable more precise targeting with enriched records
  • Improve personalization with better account insights

More information in the Knowledge Base:

CORE DATA

Foreign Language Keyword Expansion

We've expanded our ability to capture and analyze non-English content, improving keyword coverage across EMEA markets. This provides more comprehensive intent signals for accounts researching in multiple languages, enabling better visibility into buyer research happening in local languages and more accurate recommendations for international targeting. The update automatically applies to all existing keyword monitoring, delivering richer intent data for your global target accounts.

Categories