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Graphic Swap
Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…
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What's In vs. What's Out in B2B Marketing for 2025: The Hard Truth
2025 is coming in hot, and let's be honest – some of your current marketing strategies are about to age like milk in the sun. Buyers are buying differently, and your strategies, waterfalls and playbooks from 2022 aren’t going to cut it anymore. We've just published our no-holds-barred guide to what's actually working in…
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Feature Idea - Lockable Segments
We're starting to rollout 6Sense at our org and as we're creating our TAM and ICP segments, one concern that came up is with so many users able to pop into the platform and build segments that someone will overwrite our Foundational segments - sending everything into chaos. Anyone have creative ideas for solving this?
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Campaign Engagement Benchmarks by Ad Type
Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…
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Exciting *NEW* Features in Data Workflows!
We’re excited to announce some cool new features in our Data Workflows solution, which are available today for Sales Intelligence customers with enrichment capability. Here’s the rundown: Start from a Segment! Previously, you could create a workflow from any CRM object field, and now you can leverage all the filter…
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Tell us your predictions for B2B GTM in 2025
👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. What do you think is on the horizon that will make waves in B2B next year? Will we start to see experience with AI be listed as a requirements on marketing job descriptions? Will we…
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Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update
Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…
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Contact and Account Routing when Orchestrations are Creating New Records
For those who use orchestrations to create new contacts or new accounts, how have you managed the assignment of those new records? Do new contacts inherit the account owner from the account they're added to? When you create net new accounts, do those assign to the integration user and need to be reassigned, or is there a…
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5th Annual BDR Appreciation Week Registration is LIVE!
Big news — our 5th annual BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that — show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. And we’re excited for YOU and your team to participate! Here's a…
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"Hot topics in RevCity this week" repeat emails update ⚠️
If you’re opted into our weekly digest, you might have noticed an influx of “Hot Topics in RevCity” emails over the weekend. We’ve identified and resolved the issue—thank you to everyone who flagged it for us! Your patience and understanding mean a lot. Wishing you all a wonderful holiday season!
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Announcing the NEW 6sense Status Page!
6sense is thrilled to share the launch of our public status page! Our status page provides important information regarding service status, platform-wide incidents, and planned maintenance. We encourage all 6sense users to “subscribe for updates” to the status page for real-time alerts. To access the status page, visit: Key…
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🎥 Webinar Replay: 6 Winning AI Plays for Automating Outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn: How…
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Hi there ! 👋 I need your help !
I'm seeking your expertise... My name is Tiphaine Jeannot, and I am a Master's student in Marketing in France. For my Master's thesis, I've decided to explore how AI-powered personalization solutions are transforming conversion and retention strategies in the B2B SaaS sector. 👉 That's where you come in! Are you involved in…
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0 anonymous users with keyword intent??
We recently started seeing keyword intent data with "0 anonymous users". Never saw that before! It was always 1 anonymous user. Now, all intent users I see are "0". I have not exhaustively gone through every segment, but every one I've checked shows "0 anonymous users". We don't have predictive, but plan to move to…
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Translated Keywords
Hi everyone, I recently posted about keyword auditing as my team is in the process of cleaning some keywords up. Along with that, we are translating our keywords as well. Do any of you have experience with translating keywords and have any best practices when it comes to that AND/OR any best practices regarding how you…
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New year, new podcast to put in your rotation!
Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…
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Low GDPR inventory after removing persona attribute.
Hi everyone, As you may be aware, there is limited inventory for campaigns targeting EU countries due to GDPR enforcement. A recommended best practice to address this issue is to remove the persona attribute from the campaign, which I had implemented. However, one of my campaigns has been flagged with this issue and is…
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Is Your Organic Web Traffic Down?
Hi all — anyone willing to share insights related to organic traffic? We're seeing SGE starting to eat into organic traffic, while impressions and viewability are up, suggesting that Google SGEs are showing generative snippets of our content more, but at the cost of individuals clicking links and coming to our site. Anyone…
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Doc ads on LinkedIn
Hello, I am using document ads on LinkedIn and have a relatively high number of engagements but no clicks to the landing page. Since it’s a document ad, the engagement likely comes from users clicking through the document on LinkedIn. On 6sense, I can’t see much engagement happening with this campaign. Does the engagement…
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BDRs/SDRs! We Want to Hear from You! $10 Uber Eats Credit Included
Hey BDRs/SDRs, We really want to hear from you 🙂 Our annual State of the BDR Survey is live, and we want ALL of you to be a part of it! Each year, hundreds of responses help us create an industry benchmark report that shares how your peers approach their roles and feel about their work. The survey takes 5–7 minutes, and as…