How We’re Betting on AI (And Why You Should Pay Attention)

jfewlessInverta

So I am fresh off B2BMX this week...and what a ride!

There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI.

The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work or my team? What tech should I invest in? Where do I start?"

Well, fortunately for all of you, we here at Inverta decided that this year, we were going to dedicate ourselves to figuring out how marketing teams can harness the power of AI!

We're going to use ourselves as our test case, and we're going to share our results and findings, hits and misses, throughout the year so you can avoid the experimentation and get to the most powerful use cases for your business.

Our goals are to:

• Boost team efficiency by 20% (bye-bye, repetitive tasks)

• Hit 90% client retention by delivering faster results

• Create AI Role Agents that save 4+ hours PER PROJECT

For all my fans of the 90's, consider this the Real World: AI. Find out what happens when people stop talking about AI and start getting real with it.

👉 Check out this blog post to see our no-BS approach to finding where AI actually moves the needle!