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How to Monitor and Boost Your Team's Engagement
Optimizing your team's engagement with 6sense is important to fully realizing the platform’s potential and ensuring you maximize your investment. 6sense is designed to drive significant results, and our customers have seen remarkable benefits. Our customers generate revenue more effectively with 6sense: 133% increase in…
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Best Practices in Keyword Auditing
Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…
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Ad review
Hi everyone, I’m Hanna, a Senior Marketing Manager at Trend Micro. @Stephanie Davis (6sense), our account lead at 6sense, has kindly recommended this forum as a great place to share our digital banners for your creative team’s review. Apologies for starting a new discussion but I am having issues posting in the original…
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Salesforce Account Hierarchy Intent Data
We use 6Sense w/SF CRM; we are experiencing an issue with deciphering intent data/surges. Our prospects and customers include many large health systems; we are integrated with Definitive Health for data integrity. In SalesForce there is a hierarchy of these accounts with the health system at the top level and the various…
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HQ/Subsidiary triggering 6QAs
Hello! We are seeing several 6QAs triggering due to HQ/Subsidiary relationships, and I am curious how others in the community handle this. Thanks!
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'Tis the season for Annual Planning! Here's some resources to help you out!
Annual Planning is so often an *eye roll* moment for most marketers: -it is time consuming -you build it to share with the board, but never really look at it again -it doesn't really provide the marketing team with guidance for the coming year -your executive team is going to derail you with requests anyway throughout the…
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Infuse100 Program
INFUSE is offering eligible 6sense customers (new and existing) a free ‘getting started’ program with INFUSE where they will deliver 100 ‘leads’ for free using 6sense + INFUSE’s Demand Gen platform. Details: Who is INFUSE? INFUSE is a Demand Gen partner, who can either manually or via a segment sync on Predictive, take…
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Display Advertising: Accounts Engaged Plummeting
Hi all, We recently updated the creative for our display ads, following best practices and guidelines but since that update, we've seen a precipitous drop in accounts engaged: What's rather curious to us is: Account reach is steady CTR and clicks are steady Spend has been steady I know accounts engaged is a composite…
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It's Model report refresh day!
It's the 3rd of the month which means everyone with Predictive has a Model report with updated metrics based on activity back in August (remember, the model predicts likelihood of an opportunity opening in 90 days). At 6sense, our metrics are basically the same as the month before. Our baseline increased from 1.72% to…
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Put your 6sense Investment to work! Earn 25% more pipeline with always on campaigns!
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? If done right, our clients find it drives 10-25% of their pipeline. You have the data and the functionality within 6sense…now…
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6Sense Sales Intelligence iFrame Error (Salesforce)
Hello, has anyone come across this type of error before? If so how did you resolve it? Not sure if it helps that this account was created in SF instead of it originally being a lead converting to an account. Its shows this account switched to purchase stage but we can't see the information.
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Campaign Delivery Status - What They Mean + Tips To Optimize
Hi Everyone, I am running some tweaked campaigns this month, that I am hoping to further optimize and extend into January 2024 while I work on a larger NNL campaign. Here is the stats for the first few weeks of December. I am keen to understand from the more experienced 6Sense Users here what the Delivery Status generally…
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Creating a Target Account List
What’s your best practice for creating a target account list for sales/marketing? Context We’re a small marketing team (5) and Sales team (6). We have a decent idea of our ICP based on firmographics, but our tech is a bit industry-agnostic… plus we are in an emerging market which means, that often times, Sales is up for…
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90 Day Competitor Research Risk Signals
Is anyone running retention campaigns? What are the metrics that matter for your org?!
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Accounts in Segment broken down by State
We have a segment of all accounts in-market, by practice/industry. Is there an easy way to visualize how many accounts are in each State/Province in the US/Canada? Think a map of the United States, with each state showing a numerical value of accounts located there, within our Segment If it can't be visualized, is there a…
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Ask a 6sense BDR anything (October 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - ask a 6sense BDR anything. Think of it as having your own personalhotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Download Segment with Intent Keywords
Hi there, I'm looking to download one of my segments to Excel, and include the firm name along with their keywords and webpages visited on the download. Is there a way to do this?
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Use Webtag with Tracker Domain
Hi All, Are you all able to use the webtag to gain first party data using your tracker domain? We have Pardot and I am trying to figure out how that would work? Thank you!
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Reporting on Target Account Reach & Engagement within Salesforce
Hello Revheads, We do most of our reporting out of Salesforce as it's just easiest for visibility. One metric I couldn't figure out how to get into Salesforce would be the numbers for how many accounts we're reaching & engaging with for our campaigns. I have that as a segment in Salesforce and could push the segment name…
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How Are You Using 6sense Data for Inbound Processing?
We rarely gate forms on our website, but we do gate contact us forms. We've recently noticed a large increase in personal emails being used: gmail, yahoo, icloud etc. While we could restrcit the form submission based on these personal emails, there might still be some value in them. How are you all handling this today? Are…