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New year, new podcast to put in your rotation!
Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…
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Low GDPR inventory after removing persona attribute.
Hi everyone, As you may be aware, there is limited inventory for campaigns targeting EU countries due to GDPR enforcement. A recommended best practice to address this issue is to remove the persona attribute from the campaign, which I had implemented. However, one of my campaigns has been flagged with this issue and is…
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Is Your Organic Web Traffic Down?
Hi all — anyone willing to share insights related to organic traffic? We're seeing SGE starting to eat into organic traffic, while impressions and viewability are up, suggesting that Google SGEs are showing generative snippets of our content more, but at the cost of individuals clicking links and coming to our site. Anyone…
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Doc ads on LinkedIn
Hello, I am using document ads on LinkedIn and have a relatively high number of engagements but no clicks to the landing page. Since it’s a document ad, the engagement likely comes from users clicking through the document on LinkedIn. On 6sense, I can’t see much engagement happening with this campaign. Does the engagement…
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BDRs/SDRs! We Want to Hear from You! $10 Uber Eats Credit Included
Hey BDRs/SDRs, We really want to hear from you 🙂 Our annual State of the BDR Survey is live, and we want ALL of you to be a part of it! Each year, hundreds of responses help us create an industry benchmark report that shares how your peers approach their roles and feel about their work. The survey takes 5–7 minutes, and as…
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🎥 Webinar Replay: Cold Calling Sucks (And That's Why It Works)
Tired of low email reply rates and struggling to book meetings? You’re not alone. Cold calling can feel like a grind, but it’s still one of the most effective ways to boost sales. In this webinar session, Nick Cegelski, Founder of 30 Minutes to President’s Club and @Ernest Owusu, 6sense’s Head of Sales Development…
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🎥 Webinar Replay: Building Your AI Strategy for 2025
As we approach 2025, integrating AI into your business strategy is no longer a luxury — it’s a necessity. In this webinar, @Adam Kaiser and @Mac Conn explore how AI can help grow your pipeline and boost efficiencies, providing you with a competitive edge in the market. During this session, you’ll: Dive into the…
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Webinar: No Bank Slates - Presented by Kerry Cunningham of 6sense & Harrison Liss of Elevated Third
Throwing this out there for any RevHead who digs Kerry's research. Kerry and Harrison will discuss Kerry's newest research and what you can do to best position your brand in 2025.Z The webinar will be on December 17th at 9 AM Pacific / 12 PM Eastern, check out the deets and snag your seat!
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How do I know if 6sense is experiencing issues?
Is there a specific URL or somewhere in the settings I can go to check if the 6sense platform is experiencing issues? I have been getting errors all day and my account data won't load - where can I check to see if there are technical issues happening?
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Rev up your RevEngine in 2025!
We always hear that Q4 is Sales' crunch time. But what about Marketing? Not only is it marketing's biggest quarter for execution - to seed Q1 pipeline and help accelerate and close Q4 pipeline - but it's also when marketing needs to assemble its strategy for the coming year. And of course, the past few years has had it's…
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How to Monitor and Boost Your Team's Engagement
Optimizing your team's engagement with 6sense is important to fully realizing the platform’s potential and ensuring you maximize your investment. 6sense is designed to drive significant results, and our customers have seen remarkable benefits. Our customers generate revenue more effectively with 6sense: 133% increase in…
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Best Practices in Keyword Auditing
Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…
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Ad review
Hi everyone, I’m Hanna, a Senior Marketing Manager at Trend Micro. @Stephanie Davis (6sense), our account lead at 6sense, has kindly recommended this forum as a great place to share our digital banners for your creative team’s review. Apologies for starting a new discussion but I am having issues posting in the original…
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Salesforce Account Hierarchy Intent Data
We use 6Sense w/SF CRM; we are experiencing an issue with deciphering intent data/surges. Our prospects and customers include many large health systems; we are integrated with Definitive Health for data integrity. In SalesForce there is a hierarchy of these accounts with the health system at the top level and the various…
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HQ/Subsidiary triggering 6QAs
Hello! We are seeing several 6QAs triggering due to HQ/Subsidiary relationships, and I am curious how others in the community handle this. Thanks!
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'Tis the season for Annual Planning! Here's some resources to help you out!
Annual Planning is so often an *eye roll* moment for most marketers: -it is time consuming -you build it to share with the board, but never really look at it again -it doesn't really provide the marketing team with guidance for the coming year -your executive team is going to derail you with requests anyway throughout the…
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Infuse100 Program
INFUSE is offering eligible 6sense customers (new and existing) a free ‘getting started’ program with INFUSE where they will deliver 100 ‘leads’ for free using 6sense + INFUSE’s Demand Gen platform. Details: Who is INFUSE? INFUSE is a Demand Gen partner, who can either manually or via a segment sync on Predictive, take…
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Display Advertising: Accounts Engaged Plummeting
Hi all, We recently updated the creative for our display ads, following best practices and guidelines but since that update, we've seen a precipitous drop in accounts engaged: What's rather curious to us is: Account reach is steady CTR and clicks are steady Spend has been steady I know accounts engaged is a composite…
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It's Model report refresh day!
It's the 3rd of the month which means everyone with Predictive has a Model report with updated metrics based on activity back in August (remember, the model predicts likelihood of an opportunity opening in 90 days). At 6sense, our metrics are basically the same as the month before. Our baseline increased from 1.72% to…
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Put your 6sense Investment to work! Earn 25% more pipeline with always on campaigns!
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? If done right, our clients find it drives 10-25% of their pipeline. You have the data and the functionality within 6sense…now…