-
Segments from Account Intelligence to ABM
I want to take an account list I created in Account Intelligence and copy it to the ABM platform so I can market to the same segment, view holistic activity for all accounts in the list, and report on it. How do I do that?
-
MAP Email Nurture + Conversational Email
Hi revheads, We have been working on stage-based 4-email nurtures that would be used for new contacts, and for existing contacts as they move through the stages. So if a contact is new and in Awareness, they get the awareness nurture. Then, if that account later moves to Consideration, all the contacts at that account get…
-
6sense and Opportunity creation in Dynamics 365
Hi all, looking to connect with fellow 6sense users and learn/share processes on how opportunities are created with Microsoft Dynamics D365. Would love to discuss whether your process is manual, semi automated or fully automated. What steps you took along the journey to get to fully automated and what challenges you faced…
-
Keyword group overhaul
Hi all, Our marketing team recently embarked on a massive keyword update in our instance of 6sense, and the next step is to now overhaul/re-organize our keyword groups. We are a B2B SaaS organization in the HR tech space, and I'm thinking of using product lines, competitors, key campaign themes, and key HR-related themes…
-
Advanced Notification of Two-Factor Authentication for all 6sense Customers!
All 6sense customers will have two-factor authentication installed for accounts between February 13th and February 28th. You will start seeing notices when you log into the 6sense platform starting January 23rd, so that you and your team are aware of the change ahead of time. What is Two-Factor Authentication? Two-Factor…
-
Identifying Potential Resellers Using 6Sense
We’re currently exploring how to best leverage 6Sense to identify potential resellers for our niche mobile app security solution but we’re encountering some challenges due to the nature of our targets. Many of our ideal resellers are smaller companies that may not generate high levels of intent signals, making it difficult…
-
Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It)
Hey RevHeads! We have a great new resource I wanted to share with you - Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It). By combining 6sense’s account-based insights with Google’s tools, you can pinpoint high-value accounts, track their behavior on your site, and use that intel to…
-
How to Build a Winning ABM Team in 2025
Hi RevCity!! Cailyn here from Sloane Staffing, 6sense's exclusive talent partner. As we step into this year, we thought it would be helpful to share some insights on how to build a winning ABM team in 2025. https://www.sloane-staffing.com/insights/how-to-build-a-winning-abm-team-in-2025 Like most things in the B2B world,…
-
Looking to become an ABM Expert? It's time to level up!
If you're looking to level up your account-based marketing game, look no further than the Level Up: ABM 101 webinar series! You can now watch all eight levels on-demand. Each session link below contains the webinar recording, slides, and helpful resources. Explore Level 1 (Part 1): Why Go Account-Based? featuring 6sense’s…
-
*NEW* SourceForge Integration for Mutual Customers!
We’re happy to announce that mutual customers of SourceForge and 6sense can now leverage SourceForge data in segment filters! Leverage SourceForge intent data to build segments and gain valuable insights including data from 20M monthly B2B software buyers from the world’s largest software comparison website. Here are the…
-
2025 will demand MORE of MOPs: Are you ready to lead with confidence?
With all the changes marketing teams will need to undertake in 2025 to address the new buyers journey, MOPs is perfectly suited to help lead the charge. Are you ready? We hosted Mike Rizzo and Darrell Alfonso, two MOPs heavy hitters, to talk about the new, evolving and more strategic role of MOPs for 2025! They also…
-
Strategic Priorities: 6sense Mutual Success Plans
At 6sense, we’re heavily invested in our customers’ success; as we progress in 2025, we’re enhancing how we support our customers through the 6dimensional™ Success Model by introducing Mutual Success Plans. Mutual Success Plans (MSPs) are a tool your customer success manager (CSM) will support your team with to drive and…
-
New Year, New Campaigns (Share the Wealth Chain: CE AI Agents)
Happy New Year! (Not sure if we are past expiration date on that?😜) All of our CE AI Agents are wondering what work they will be up to in 2025… At Breakthrough we discussed sharing more amongst each other in this community different CE campaign plays. As we all think about what campaigns/plays we are going to try this year…
-
Graphic Swap
Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…
-
What's In vs. What's Out in B2B Marketing for 2025: The Hard Truth
2025 is coming in hot, and let's be honest – some of your current marketing strategies are about to age like milk in the sun. Buyers are buying differently, and your strategies, waterfalls and playbooks from 2022 aren’t going to cut it anymore. We've just published our no-holds-barred guide to what's actually working in…
-
Feature Idea - Lockable Segments
We're starting to rollout 6Sense at our org and as we're creating our TAM and ICP segments, one concern that came up is with so many users able to pop into the platform and build segments that someone will overwrite our Foundational segments - sending everything into chaos. Anyone have creative ideas for solving this?
-
Campaign Engagement Benchmarks by Ad Type
Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…
-
Exciting *NEW* Features in Data Workflows!
We’re excited to announce some cool new features in our Data Workflows solution, which are available today for Sales Intelligence customers with enrichment capability. Here’s the rundown: Start from a Segment! Previously, you could create a workflow from any CRM object field, and now you can leverage all the filter…
-
Tell us your predictions for B2B GTM in 2025
👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. What do you think is on the horizon that will make waves in B2B next year? Will we start to see experience with AI be listed as a requirements on marketing job descriptions? Will we…
-
Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update
Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…