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Welcome to Reporting HQ 👋
Curious about reports within 6sense? We have you covered. Welcome to Reporting HQ, a place to learn about the reports available to you within the 6sense platform. In Reporting HQ, you will find the following discussions: Using the Segment Performance Report Advanced Segment Reporting Using the 6QA Analytics dashboard Using…
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Buyer Experience Report - Key Findings
Hey champs 6Sense just made an amazing job with their Buyer Experience Report. Since we're talking about almost 500 pages I've made a recap to share internally but also though that it could make here and understand what are your thoughts and what will you make with this. This research spanned over two years and focused on…
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Alignment, Insight, Action: How Lyra Health Achieved GTM Harmony with 6sense
Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy.…
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Education Industry / Avoiding Student User Traffic
Hey there! We're newer to 6Sense and in the higher education space. A common challenge we have is having intent keywords broad enough to capture the topic we want to monitor/target, but specific enough that we are not drowning in "engagement" that is really from students and not our ideal personas within administrative…
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Anyone combined the strengths of inbound and outbound marketing?
Looking to crowd source some tips! What’s one way you’ve combined the strengths of inbound and outbound marketing to create a seamless customer journey? I've been invited to join a webinar next week on the theme "Beyond inbound and outbound: Using allbound engagement for exceptional buyer experiences" - I have my take, but…
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Custom Alerts - Beyond just hot accounts
I've been working with some of our focused sales teams and wanted to share with you how we're helping them find the right organizations to target. While we do have a 6sense model, it is general to everything the division does and isn't set for our focused sales teams. However, using both intent information to create a…
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ABM 1:1 questions around target account to sales leadership?
What kind of questions around high-value account to ask Sales leaders to execute 1:1 campaign? And what are the best practices to lauch 1:1 ABM campaign for SaaS product? What is the best way to align with your sales leadership to achieve 1:1 ABM program success in acclerating deal?
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🎥 A Radical New View of How Deals are Won and Lost: The 2024 Global B2B Buyer Experience Report
In this webinar session, @Kerry shares shocking findings from the new 2024 Global B2B Buyer Experience Report. These findings will change how you understand B2B purchasing decisions and give your revenue team a big advantage. Listen in and learn the truth about how buyers are choosing, and how you can win the deal before…
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What is 6sense Technographic Data?
Are you a marketer or seller who is curious about 6sense’s technographic data? And if you’re not curious at all, you should be. Why? Because technographic data can provide some interesting insights for marketers and sellers alike. Here’s a short video that covers what is technographic data, sources 6sense uses to capture…
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Europe-based Revheads, which B2B podcasts do you listen to?
Asking for a friend … 👀
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Tips and Best Practices for a Newbie Customer
Hi there! Our company adopted 6sense about 3 months ago and I was fortunate enough to attend the Breakthrough 2024 conference in Las Vegas! What an amazing event 😃! I learned about all of the impressive things our company can leverage with 6sense and was truly amazed. That being said, I hope I'm not the only person who is…
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Tips for Utilizing G2 + 6sense
The G2 + 6sense integration allows for more visibility into target accounts with all of your intent data available in one system. Internally, our teams use G2 intent in a lot of our campaigns. More specifically, we use the "Product Profile Pageviews" and "Comparison, Alternatives, and Ad Pageviews" filters for later…
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Breakthrough 24 recaps & decks are now live
Las Vegas was shining this week as RevHeads learned together, laughed together and celebrated together. We can't wait to be back at the Fontainebleau next November to run it back. 🤩 Breakthrough recaps & decks are now live. All Main Stage recordings will be added on 10/28. Till next year, RevHeads!
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Intent signals - Role - Provided By Customer
Hello! We're deep-diving into Intent Signal reports and running into a few questions. Does anyone have a definition for these categories? Where is 6sense getting this data from? Demographic Signal: Role - Provided By Customer Demographic Signal: Lead Source
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Virtual User Groups are BACK!
It’s time to gather ’round and swap stories, share wins, and maybe even shed a tear or two (happy tears, of course). Next Thursday, October 17th, @Damon Mclean will host our October Virtual User Group session. Join to: Meeting fellow trailblazers on the 6sense journey Trading insider tips and tricks (the only kind of…
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MAPs and CRMS - Overcoming obstacles
Hi All! I need your expert views as users! for our MAP - We us HubSpot, and for our CRM, we use Salesforce. All Salesforce data is replicated daily into HubSpot. We use the 6sense iFrame. We have hit some challenges on our IT Development Roadmap and we are severely limited on how many, if any, extra fields we can add to…
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Drive GTM Alignment using 6sense's Account Temperature
Export account temperature to your CRM via Data Workflows Enrichment. Unlock the following use cases to further align your GTM teams to help drive predictive pipeline and revenue: Target cold accounts with brand awareness campaigns via 6sense Advertising Automate AI-driven outbound email campaigns using Conversational…
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How to remove Email Opens from Counting as Engagement in 6Sense
Hello community, have a feeling that email delivery / email opens have been conflating the true engagement that we are able to derive from our MAP/CRM Campaigns. Would appreciate if anyone can share their experience turning this off specifically: 1. what rules did you write 2. did the change affect historical engagement…
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ABX model - what is working for you?
Hey all - we're looking to expand our ABM program to ABX. Does anyone have any great resources or materials they can recommend? Is anyone finding success with their current model and willing to share a bit around it?
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Track ABM impact in your funnel in Salesforce
Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…