TrustRadius Product Comparison Intent Updates

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If your organization has been leveraging TrustRadius’ trial product comparison intent data, there are some important changes to this freemium integration that you need to know about: 

  1. As of February 1st 2025, TrustRadius discontinued its trial offering of Product Comparison Intent data, which may have temporarily disrupted select Segment Performance Reports in your 6sense instance. To restore these reports, our engineering team disabled TrustRadius as a data source. There are no additional impacts to your Segment Performance Reports, and they will continue to function as expected.  
     
  2. 2. Effective February 21st 2025, 6sense will automatically disconnect your TrustRadius Product Comparison Intent Data integration. With the trial’s conclusion, and absence of product comparison intent data, your freemium TrustRadius API Key is now invalid. You’ll see a message on your Integrations page to reach out to TrustRadius if you’re interested in a premium subscription. 

If you choose to access the TrustRadius Premium plan, your API key will revive automatically and your segment performance reports will be restored (inclusive of the TrustRadius data) in your next pipeline run.  

Drop a comment below or contact your CSM if you have any questions for our team about these updates!