🎥 Replay Ready: BLUEPRINT Session 1 | Seamless Omnichannel Marketing

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Victoria Squire
Victoria Squire Posts: 14 6senser
edited June 3 in All Discussions

The replay from today's Seamless Omnichannel Marketing session is now available! View it here.

ICYMI: In this first session of 6sense’s Blueprint series, FireMon’s Amy Yuan, Marketing Operations Director, and Stephanie Peterson, Account Based Marketing Manager, walked step-by-step through their blueprint for achieving seamless omnichannel marketing campaign strategy and execution.

They shared:

  • Their blueprint for building a successful automated, personalized full-funnel marketing strategy
  • A play-by-play on how to execute a best-in-class omnichannel campaign, covering channels, optimizations, and tools including 6sense’s Intelligent Workflows
  • KPIs and achieved results when pivoting to an account-based strategic approach
  • Solutions for how they overcame challenges: sales and marketing team misalignment, inefficient use of their martech stack, limited ability to nurture leads through multi-channel marketing, and difficulty identifying and engaging high intent accounts

During the session Amy and Stephanie shared the major impact of using 6sense's Audience Workflows. If you're a 6sense customer, we recommend taking a look at this Audience Workflows checklist to get started.

We also created a blueprint guide to help you start implementing these omnichannel strategies today.

Let us know your thoughts/questions about the session in the comments!

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