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Ad Creative Review to Boost ROI (December 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Research Account Thresholds for Keywords
Hello all, What "Research Accounts" thresholds do you recommend deactivating or modifying keywords in 6sense? For example, our CSM at 6sense said we should deactivate any keywords with 0 or low "Research Accounts." Also, our CSM said that we should modify any keywords with a high amount of "Research Accounts". What…
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Customer Expansion Campaign Advice
Hey RevHeads! In 2024 my team wants to leverage 6sense for customer expansion/upsell/cross-sell campaigns - We've previously only used 6sense for new business… Are there any tips and tricks or articles/documents you can point us to understand how to best leverage 6sense for upsells? One top of mind question is how do we…
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How Striim uses 6Sense and GA4 for insights on web traffic, content, and Google Ads.
Hi everyone! I wanted to share with you some ways you can use 6Sense and Google Analytics 4 together. The process for setting up GA4 and 6Sense can be found here and my offer for troubleshooting your implementation here always stands. The images in this writeup mostly come from Looker Studio. There are many ways in which…
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Breakthrough Main Stage Sessions Now Available
Hey, RevHeads! Did you miss Breakthrough or want to relive the magic? All main stage recordings are now available to access at your convience. As a reminder, you can find all breakout decks here. Quick links: The Antidote To More Product Keynote: Embracing the New Era of AI Lessons Learned from the First 18 Months of…
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Conversational email - domain considerations
Howdy Rev Heads, Curious if anyone has conversational email running and can weigh in on how you set up your domain structure? Is it all flowing from your main domain, or have you broken it out into a sub-domain/separate domain? Would love to hear your thoughts on deliverability and how it's going so far!
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Learn More About 6sense Data Offerings!
Check out our new API and Data Pack webpages and learn more about how you can harness our data for even more insights!
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Who should own the creation and maintenance of Talking Points?
Product Marketing, that's who! Here's why: Product Marketing is the tip of the spear when it comes to messaging, positioning, differentiation, understanding personas, and vertical marketing. Who better to condense all that knowledge into brief talking points that can be quickly referenced by sellers when looking at an…
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How to upload extensive lists to the platform without the 3 required columns?
Has someone faced; having to upload extensive lists to create a segment but in some cases, without the URL and/or the country? Only by having the account name. How to populate these 2 additional columns in lists of 1000+ where is not possible to do it manually, nor Chat GPT-3. Do you know any free platform that has the…
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Question...How Many RevHeads enrich directly to MAP vs through CRM
Asking out of sheer curiosity…and bonus points if you let me know a quick reason why you do it one way vs the other :)
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🎥 Ivanti Drives Engagement and Increases Win Rates by 154% with 6sense
With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Learn how Ivanti uses 6sense intent data and account…
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SFDC 6Sense Dashboards
Hi Everyone, During Breakthrough a few of their sessions highlighted some of the reports they have in their SFDC dashboards pulling info from 6Sense. ex. Open opps w/ competitive intent, and high intent page visits (pricing, demo, trial, contact us). I wanted to see if anyone else could share what reports they have that…
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6sense + Salesforce Users Question
We are having an issue - when using the lead creation orchestration to create new leads in salesforce, our salesforce lead assignment isn't triggering for some reason. We believe its a salesforce issue but our salesforce admin is struggling identifying why all other new leads coming into the platform trigger the assignment…
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Take a gamble on early Breakthrough tickets
Consider this our late Cyber Monday sale 😉 It's planning season, and I wanted to make sure you mark your calendars October 7-10 for Breakthrough at the new Fontainebleau Las Vegas. It will be epic. We're taking over the whole resort with three days of content and insights to help your team be more strategic, innovative,…
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🎥 How to Supercharge Your MQLs with 6sense
Optimizing MQLs through Behavioral Intent and Predictive Analytics There's lots to consider when you're looking to optimize your MQL scoring: firmographic targeting, behavioral intent, and predictive models etc. If you're looking to take your scoring model (that's maaaybe a few years old) and layer on some top notch 6sense…
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Out of Sight, (Almost) Out of Time Webinar Recording with Kerry Cunningham
In this webinar, @Kerry Cunningham, former Forrester and SiriusDecisions analyst, introduces the new 2023 6sense B2B Buyer Experience Report, revealing what’s inside the minds of 900+ surveyed B2B buyers, and extracts the brand-new intel your team needs to get a game-changing competitive edge. This session is packed with…
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6sense Webinar Recording: What Happens in the Dark: How B2B Buyers Buy - Before They Talk to Sales
6sense paired up with Pavilion to host an exclusive webinar on Wednesday, January 17th. Kerry Cunningham, 6sense’s Head of Research and Thought Leadership, presented “What Happens in the Dark: How B2B Buyers Buy — Before They Talk to Sales.” You can watch the recording here. Watching this webinar will: Help you identify…
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Hey, Ops, Hey!
Did you know there's an "OpsCrew" group on RevCity???!!! If you're an Ops guru and would like to join, just click on "Neighborhoods" > "Groups" > OpsCrew and join the party!
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Creative Ads Review to Boost ROI (October 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Paychographics: Digital Footprint, People work summary - where is this sourced from?
Hi, An AE of mine recently had questions RE Psychographics that I did not know how to answer. Can someone help me understand how to answer. Question: Some of the psychographic cards list sources of Job Description, Digital Foot Print and People Work Summary. Is there anyway of seeing exactly what sources those are like a…