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Question...How Many RevHeads enrich directly to MAP vs through CRM
Asking out of sheer curiosity…and bonus points if you let me know a quick reason why you do it one way vs the other :)
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🎥 Ivanti Drives Engagement and Increases Win Rates by 154% with 6sense
With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Learn how Ivanti uses 6sense intent data and account…
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SFDC 6Sense Dashboards
Hi Everyone, During Breakthrough a few of their sessions highlighted some of the reports they have in their SFDC dashboards pulling info from 6Sense. ex. Open opps w/ competitive intent, and high intent page visits (pricing, demo, trial, contact us). I wanted to see if anyone else could share what reports they have that…
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6sense + Salesforce Users Question
We are having an issue - when using the lead creation orchestration to create new leads in salesforce, our salesforce lead assignment isn't triggering for some reason. We believe its a salesforce issue but our salesforce admin is struggling identifying why all other new leads coming into the platform trigger the assignment…
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Take a gamble on early Breakthrough tickets
Consider this our late Cyber Monday sale 😉 It's planning season, and I wanted to make sure you mark your calendars October 7-10 for Breakthrough at the new Fontainebleau Las Vegas. It will be epic. We're taking over the whole resort with three days of content and insights to help your team be more strategic, innovative,…
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🎥 How to Supercharge Your MQLs with 6sense
Optimizing MQLs through Behavioral Intent and Predictive Analytics There's lots to consider when you're looking to optimize your MQL scoring: firmographic targeting, behavioral intent, and predictive models etc. If you're looking to take your scoring model (that's maaaybe a few years old) and layer on some top notch 6sense…
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Out of Sight, (Almost) Out of Time Webinar Recording with Kerry Cunningham
In this webinar, @Kerry Cunningham, former Forrester and SiriusDecisions analyst, introduces the new 2023 6sense B2B Buyer Experience Report, revealing what’s inside the minds of 900+ surveyed B2B buyers, and extracts the brand-new intel your team needs to get a game-changing competitive edge. This session is packed with…
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6sense Webinar Recording: What Happens in the Dark: How B2B Buyers Buy - Before They Talk to Sales
6sense paired up with Pavilion to host an exclusive webinar on Wednesday, January 17th. Kerry Cunningham, 6sense’s Head of Research and Thought Leadership, presented “What Happens in the Dark: How B2B Buyers Buy — Before They Talk to Sales.” You can watch the recording here. Watching this webinar will: Help you identify…
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Hey, Ops, Hey!
Did you know there's an "OpsCrew" group on RevCity???!!! If you're an Ops guru and would like to join, just click on "Neighborhoods" > "Groups" > OpsCrew and join the party!
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Creative Ads Review to Boost ROI (October 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Paychographics: Digital Footprint, People work summary - where is this sourced from?
Hi, An AE of mine recently had questions RE Psychographics that I did not know how to answer. Can someone help me understand how to answer. Question: Some of the psychographic cards list sources of Job Description, Digital Foot Print and People Work Summary. Is there anyway of seeing exactly what sources those are like a…
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How 6sense is Using Gen AI to Level-Up Advertising Design
The use of gen AI in graphic design has come a remarkably long way in just a few short years. Once seen mostly as curiosities, tools like DALL-E and Midjourney are today being leveraged by leading creative professionals to craft sophisticated designs. In advertising, the impact of these tools will be (and, to an extent,…
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Multiple Predictive Models - When, Why and How?
At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…
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Alerts Showing the Same Accounts
We have weekly alerts set up for many of our sales reps (internal and external). I have heard from several sales reps that the accounts showing in their weekly alert are the same week to week. Has anyone experienced this and have any tips or considerations for having new accounts show up in the alerts to make them more…
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📚JLL's Global Expansion Strategy Reaches a 70% Account Engagement Rate with 6sense 📰
Jones Lang LaSalle (JLL), a global real estate services company, saw a unique opportunity to support enterprises looking to establish or expand Global Capability Centers (GCC) in APAC. So, they leveraged 6sense to discover intent from buying centers in India. In just 45 days of using 6sense, JLL saw impressive results:…
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Lead to Account Matching - old data/accounts
Hey everyone, We are just starting to use the lead to account matching orchestration. Could anyone share with me how they validate the orchestration data changes? I'd like to hear about your experience with the orchestration, how confident you are with the matches, etc? I am trying to get a handle on this orchestration and…
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Overheard at B2B Marketing Expo: Demand Gen Workshop
Early on day one of the B2B Marketing Expo at ExCel London, we hosted knowledge-hungry demand gen practitioners gathered in 6sense’s VIP Lounge, Club6, for a peer-led roundtable. The topics on the agenda centred on: mastering campaigns, measuring data and ROI, plus scaling your demand gen efforts. Don't have time to read…
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Are Look-alike Segments Dynamic?
Hello! When you create a look-alike segment from a CRM account list, is that segment dynamic? I know segments created using 6sense's filters are dynamic, so wondering if that's the case with look-alike segments as well. Thank you!
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7 minutes of your time? We need YOU for our next Research project
Hey all, If you enjoyed @Kerry's session Its (Nearly) Over Before You Know It at Breakthrough, you're really going to love 6sense Research's next study. We’re currently working on a new report about how marketers identify and engage with potential buyers and would love to hear from you. If you can give us 7-minutes of your…
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How Hyland Leverages 6sense and 2X to Maximize ROI
Before implementing 6sense, Hyland lacked the intent data needed to create a highly-personalized account-based strategy. With the help of 2X, a Tier 1 6sense services partner, Hyland now uses 6sense to run a hyperpersonalized, omnichannel digital marketing engine that produces impressive results, such as a: 60% increase in…