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What does good 6QA follow-up look like?
Hi all, I'm Carla from Blackhawk - I had the pleasure of meeting some great people at Breakthrough last week. You may remember me as the person who bombarded you with questions! I'm looking for some advice on sales follow-up of 6QAs. We've been live about 10 weeks now, so very early days, and we have a number of challenges…
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Custom bobblehead, anyone?
If you stopped by our RevCity booth at Breakthrough, you've seen these amazing bobbleheads. 👇️ How does one getting a personalized bobblehead, you may ask? Register here to become a 6sense Luminary and begin your advocacy journey. Questions? @Sarah Wylie is here to answer them. 🤘
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6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
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Look-back analysis to understand ACTIVITIES and # of CONTACTS associated with CW Opps
I am trying to set up a Segment of CW accounts, to help us understand the activities and # of contacts that were involved with these accounts, for a 3-month "look-back" time horizon. I am using SFDC REPORTS to create the segment, but I have some questions: 1. I cannot quite figure out where I would find this…
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Top 5 Case Studies on How to Leverage 6sense in B2B Marketing
Have you ever been curious on how other B2B companies use 6sense? Sometimes the best way to discover untapped potential is by learning what other companies are doing! We compiled our top five case studies that dive deep into how B2B marketers use 6sense: A question for our fellow marketers — what's a feature in 6sense you…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
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Newer 6Sense Customer Struggling with Intent
Hi Everyone, I am Ryan- I work with our sales and marketing teams here at VAI (I am a BDR by title but I have been working more on the marketing side recently looking to adopt an ABM approach). We are a relatively new 6Sense customer; onboarded earlier this year. We are really new to the concept of ABM and Intent Data, so…
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Digital experience platform (DXP) question-has anyone implemented Optimizely or Acquia?
We are looking to implement a DXP and are down to 2 vendors. I am wondering if anyone has anything good or bad to say about implementing a DXP using Optimizely or Acquia. Any feedback would be greatly appreciated. We use 6Sense, ZoomInfo, Eloqua, and Salesforce.
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Ads for university professors in the US
We're considering putting these ads together in the same campaign to increase awareness in the US and Canada. Any suggestions to improve them? Thanks!
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Chatbot integration with 6S
Hi Team, Does 6S have the capability of having 6sense intent data connect to chatbot and identify if a ICP account is hitting our website? Curious how we can display personalized chat experiences based on 6s VTR (view-through rate). Which chatbot tool is native integrated with 6s? or this has to be built up through API?
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how to build an Intent data report?
What is the best way to build an intent data report that shows all the account names, the number of keywords researched & the actual keywords that account is triggering on? At the moment when I'm looking at a segment performance report, I see the number of keywords but not what they are. When I click on the download…
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How do you balance the internal emphasis on MQLs with your ABX efforts?
I'm still fighting the good fight here. How do you balance the requirement for 600+ MQLs/month with minimal impact on your ABX efforts while also fighting the good fight against the MQL? As I was falling asleep, I had a thought - let's orchestrate the acquisition of strong profile fit accounts (or maybe moderate/strong) at…
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6sense Product Roadmap Frequently Asked Questions
This post describes some of the frequently asked questions on the interactive product roadmap and our responses to those. If you would like to understand how to access the roadmap, visit this related post. Frequently Asked Questions Q: Is this the full roadmap? Why are the features we requested missing? I've sent multiple…
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Conversational Email Best Practices + Campaign Performance Guide
Check out the attached guide for tips on writing great emails with 6sense Conversational Email! From the copy, to the subject line, this guide has all the details. Also included is guidance on reviewing and interpreting your Conversational Email campaign results after launch. Happy qualifying!
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How 6sense and 2X Transformed Sandler's ABM Strategy from 0 to Revenue in Six Months
Sandler had invested in multiple technologies and had a world-class revenue team, but they needed to bring everything together with in-depth data to understand the customer journey. Therefore, Sandler implemented 6sense to orchestrate their ABM rollout, with support from 2X, a Tier 1 6sense Services Partner, to fill in…
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Need help specifically measuring the impact of 6sense advertising
We've been running 6sense ads suboptimally for the past few months, and I recently hired an offshore agency to get very specific and test and learn into higher-converting campaigns. They just started campaigns Sept. 11 so we're waiting to see results. However, I have a bigger issue. I need a way to see how the whole group…
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Share Your Ads for Creative Feedback! (September 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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LinkedIn + 6sense Buying Stages
Best practices on layering in LinkedIn when running buying stage based display campaigns in 6sense? Let's assume you're pushing the same segments to LinkedIn so they are updating dynamically. Does it work better in a certain buying stage (generally)? Any tips on how to make 1+1 = 3? @Kyle Dugan what have you seen work here?
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Happy Model Refresh Day to all who celebrate!
It's the 3rd of the month, which means your Model report should be refreshed to include accounts where 6sense detected activity in June (90 days ago). Even if the metrics haven't changed much, it is good to reinforce month after month for Sales especially, why the odds will be in their favor if they focus on in-market…
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What's Your Approach to Omnichannel Marketing?
Does anyone have a success story with an omnichannel marketing strategy? Curious about your approach, results, and how you leverage 6sense to bring the vision to life!