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How BioCatch Uses ABX with 6sense to Target the World’s Largest Banks
BioCatch, a world-renowned leader in financial crime prevention powered by behavior biometric intelligence, ran a 6sense campaign targeting 553 of the world’s largest banks, resulting in a 63% increase in accounts in the active engagement stage. Jonathan Daly, BioCatch's CMO, says: “What fascinates me as a communication…
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6sense Segments 101 — Resource Roundup
Segments are the foundation of the 6sense platform. The more you build, the more targeted your campaigns will be, allowing you to get maximum value from 6sense. Here, we’ve rounded up key resources on segments that cover everything including why they’re so important, how to build them, and ways you can take action on them.…
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Green thumbs up icon on Persona Map?
Hi team — I had one of my sellers ask what the green thumbs icon up next to a contact in their persona map meant. I can't replicate it on my end and do not see a thumbs up next to that persona. Any idea what this is? Thank you!
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How to "Stamp" your 6QA value on your Opportunities!
Hello!! Chris Dutton with 6sense, we often get asked "How do we do that" If you're using SFDC as your CRM, I want to share the step by step instructions on how you can start to populate your 6QA value and 6s Buying Stage on our opportunities upon creation. In one of my previous post, I talk about the benefit of the "why"…
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Segments for long-term success tracking
Hello! We are just starting to use our first two models, and I am looking to create some reporting segments to track our success with the platform. As you all know, you have to have the segment created to see the past performance, so I want to make sure we set up segments that, in a few months/years, we will want to see…
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Segment Performance Report
Working with a client who is trying to figure out what timeframe to analyze in the 6sense Segment Performance Report to show impact on accelerating existing open opportunities. The display campaign is running from 8/12/23 until EOY. Do we compare to the same timeframe prior? Their sales cycle can be over a year. Trying to…
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Healthcare Clinic segments
Hi All, Curious if there are any other med tech/med device/bio tech 👩⚕️ users out there that have found good ways to create 6sense segments based on provider types and care setting. The NAICS codes were too broad (e.g. NAICS code "6211 - Office of Physicians") we need further segmentation based on practice type and care…
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Panel discussion on segment based web personalization, featuring Latané
Howdy RevHeads, Wanted to share this in here for anyone who is thinking about, or already is personalizing their site's content based on 6sense segments. Latané will be joined by Jennifer Griffin Smith, the CMO at Acquia, and Jeff Calderone, the CEO of Elevated Third to dig into what role personalization should be playing…
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📚Deepwatch's Success with 6sense in Partnering with AWS
Leading cybersecurity company, Deepwatch, built a partner strategy with Amazon Web Services (AWS) from the ground up. With the help of 6sense, Deepwatch's AWS alliance has resulted in: From 0 to $8 million in AWS-originated pipeline in one quarter 300% increase in account mapping sessions Partner of the Year nomination…
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BDR Appreciation Week 2024 Registration is LIVE!
Big news — BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that – show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. To all BDRs and BDR Leaders: we’re excited for YOU and your team to participate!…
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Ad Creative Review to Boost ROI (November 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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People Clicked vs People Responded
What is the definition of 'responded' to an email and how does it differ from 'clicked'? In my engagement report it has people listed differently but when I look them up in my MAP they all just clicked on the email.
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Using 6sense stage for lead scoring
Hi all, Is anyone using 6sense stage to inform lead/MQL scoring? i.e. Only MQLing those who 6QA, attributing a point increase/score to each stage, etc. Would be great to hear about anyone else's experience. Thanks!
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Creative Services Ads Review to Boost ROI
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Segment Enrichment in SFDC question
Hi there, If an account is no longer in a published segment in 6sense (for example, it's a stage-based segment and the account changes stages), does that segment name get removed from the account record in SFDC?
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Ad Creative Review to Boost ROI (December 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Real Time Slack Alerts for Accounts on your Website
Want to give your BDR’s/AE’s real time slack alerts when certain accounts are actively browsing your website? Perhaps it’s a 6QA + Top Tier target account and they just hit your pricing page. What if we could do them one better and give them the account plus the location of the individual doing the research? Would that be…
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Research Account Thresholds for Keywords
Hello all, What "Research Accounts" thresholds do you recommend deactivating or modifying keywords in 6sense? For example, our CSM at 6sense said we should deactivate any keywords with 0 or low "Research Accounts." Also, our CSM said that we should modify any keywords with a high amount of "Research Accounts". What…
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Customer Expansion Campaign Advice
Hey RevHeads! In 2024 my team wants to leverage 6sense for customer expansion/upsell/cross-sell campaigns - We've previously only used 6sense for new business… Are there any tips and tricks or articles/documents you can point us to understand how to best leverage 6sense for upsells? One top of mind question is how do we…
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How Striim uses 6Sense and GA4 for insights on web traffic, content, and Google Ads.
Hi everyone! I wanted to share with you some ways you can use 6Sense and Google Analytics 4 together. The process for setting up GA4 and 6Sense can be found here and my offer for troubleshooting your implementation here always stands. The images in this writeup mostly come from Looker Studio. There are many ways in which…