The 5 Steps for Successful ABM Campaigns [downloadable!]

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Heather Foeh
Heather Foeh Posts: 113 6senser
edited February 2024 in All Discussions

If you've read @Latane's book No Forms. No Spam. No Cold Calls. you're probably familiar with the concept of the five-step process for creating the most effective account-based marketing campaigns.

  • Step 1: Select the best accounts
  • Step 2: Know about them
  • Step 3: Engage the right way
  • Step 4: Collaborate with Sales
  • Step 5: Track real stuff

We're big believers in following these 5 Steps here at 6sense and wanted to make it easy for you, too! Grab this downloadable PPT file to remind you of the 5 Steps (or to use in your own marketing team presentation to get others in your organization on the same page with you):

5-Step Guidebook from 6sense.pptx

Great ABM campaign execution starts with these 5 steps. Tell us about your own success with the 5 Steps! Write a post here in RevCity and use the tag "The 5 Steps" to share your learnings with other Revheads.

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