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How 6sense is Using Gen AI to Level-Up Advertising Design
The use of gen AI in graphic design has come a remarkably long way in just a few short years. Once seen mostly as curiosities, tools like DALL-E and Midjourney are today being leveraged by leading creative professionals to craft sophisticated designs. In advertising, the impact of these tools will be (and, to an extent,…
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Multiple Predictive Models - When, Why and How?
At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…
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Alerts Showing the Same Accounts
We have weekly alerts set up for many of our sales reps (internal and external). I have heard from several sales reps that the accounts showing in their weekly alert are the same week to week. Has anyone experienced this and have any tips or considerations for having new accounts show up in the alerts to make them more…
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📚JLL's Global Expansion Strategy Reaches a 70% Account Engagement Rate with 6sense 📰
Jones Lang LaSalle (JLL), a global real estate services company, saw a unique opportunity to support enterprises looking to establish or expand Global Capability Centers (GCC) in APAC. So, they leveraged 6sense to discover intent from buying centers in India. In just 45 days of using 6sense, JLL saw impressive results:…
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Lead to Account Matching - old data/accounts
Hey everyone, We are just starting to use the lead to account matching orchestration. Could anyone share with me how they validate the orchestration data changes? I'd like to hear about your experience with the orchestration, how confident you are with the matches, etc? I am trying to get a handle on this orchestration and…
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Overheard at B2B Marketing Expo: Demand Gen Workshop
Early on day one of the B2B Marketing Expo at ExCel London, we hosted knowledge-hungry demand gen practitioners gathered in 6sense’s VIP Lounge, Club6, for a peer-led roundtable. The topics on the agenda centred on: mastering campaigns, measuring data and ROI, plus scaling your demand gen efforts. Don't have time to read…
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Are Look-alike Segments Dynamic?
Hello! When you create a look-alike segment from a CRM account list, is that segment dynamic? I know segments created using 6sense's filters are dynamic, so wondering if that's the case with look-alike segments as well. Thank you!
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7 minutes of your time? We need YOU for our next Research project
Hey all, If you enjoyed @Kerry's session Its (Nearly) Over Before You Know It at Breakthrough, you're really going to love 6sense Research's next study. We’re currently working on a new report about how marketers identify and engage with potential buyers and would love to hear from you. If you can give us 7-minutes of your…
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How Hyland Leverages 6sense and 2X to Maximize ROI
Before implementing 6sense, Hyland lacked the intent data needed to create a highly-personalized account-based strategy. With the help of 2X, a Tier 1 6sense services partner, Hyland now uses 6sense to run a hyperpersonalized, omnichannel digital marketing engine that produces impressive results, such as a: 60% increase in…
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Segment Permission
Hello, is there a way we can limit the segment edit permission to some users but allowing them to create new segments? basically, we want to only allow a set of users to update segments to avoid confusion after creation. Thank you!
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Remove 6si_filtered From GA4 Reports
Hello! We've noticed that 6si_filtered appears as a session source in our GA4 Looker reports. Besides manually filtering it out of all of our reports, is anyone aware of another simpler way to do this on the 6sense side? Thanks!
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6sense Customer Marketing Feedback Request: 4 minutes of your time
Hi RevHeads! Heather here from the 6sense Customer Marketing team! 👋 We're hard at work planning our 2024 programs and campaigns and we'd love YOUR input on what's working and what's not. We created this little survey to gather your feedback and comments. We've timed it and it should take less than 4 minutes! Thanks in…
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Reporting questions
HI all! My team is trying to get data from 6sense segment reports into Domo so that we can look at the difference. in % accounts reached/engaged/stage progression over time. This is also how we would surface our insights to our c-level and board since they will not have 6sense licenses to give reports to. We would prefer…
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🎥 Converting Buyer Signals into Revenue - Webinar with LeanData, Outreach and 6sense
An oldie but a goodie webinar with @Saima and our friends at LeanData & Outreach! 👯♀️ You will find out how: 6sense intent data makes account signals actionable and how enrichment makes it useable Orchestrating your data drives faster matching, better routing, and quicker account connections You can use these data points…
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Email best practices to avoid being marked as spam
If you're like me, you probably have a copy of Latane's book, No Forms. No Spam. No Cold Calls, sitting on your desk (or somewhere easily referenceable). For the purposes of this post, I highly suggest dusting it off. 6sense has long proclaimed that traditional marketing tactics - forms, spam, and cold calls - create a bad…
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SDR/BDR knowledge check quizzes?
Hi 6sense/RevCity community, We are in the process of rolling out 6sense at Sift, and a great recommendation from our CSM is that we create knowledge check quizzes for some of the self-guided trainings. I'm wondering if anybody has an example that they would be willing to share with us, specifically for the 6sense for BDRs…
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Form Submission Conversion Rates Struggling?
One of the biggest challenges that I hear from my clients is attributing success of their various initiatives around whether or not form submissions are captured. But measuring performance strictly on form fills doesn’t take into account how not all forms are created equally. Oftentimes, the barrier to entry with forms is…
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Something new for your Spotify Wrapped...
🚨If you haven't heard the news, @Saima and @Adam Kaiser launched a new podcast: Revenue Makers. 🤯 Bottom line, there’s so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. Saima and Adam are here to help make sense of the…
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GA4 Reporting Quirks Explained!
You may have noticed that after you set up the new GA4 integration, reporting doesn't quite look the same as in Universal Analytics... What's going on!?! In Universal Analytics, you were able to drag the 6sense Custom Dimensions into reports to see the individual counts by Company Name, for example. Now, in GA4, you might…
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How to view matched impressions per account in aggregate or in Salesforce
We are working on a lead-scoring project and want to incorporate 6Sense's matched impressions per account. Does anyone know if there is a way that we can load this into Salesforce via record, field, etc? We want to see the number of matched impressions per account. If not, is there a way to generate the report in 6sense…