6sense Certification for Marketing Analytics Professional

Andrew Backman

Hey there,

I have a quick question. I am looking to gain a 6sense certification this year as part of one of my goals. That being said, I am wondering what is the best certification, that 6sense offers, for a Marketing Analytics professional. I saw the next gen marketer one but wasn't sure if that was the best one.

On top of that, can someone point me to where I can find some good trainings to take this year in that area as well? Trying to understand the ins and outs of all reports, data, etc.

All the best and thanks ahead of time,

Andrew

Kimberly Conklin

Hey @Andrew Backman! We currently have two marketing certifications (Next-Gen Marketer and Advertising) with more launching this year. You can find more information about both certificates here. In my opinion, Next-Gen Marketer is a great jumping off point.

Here's some great resources from @Saima, our SVP, Marketing & Revenue Analytics:

1. 6th Street Live: Dashboards and Reporting (recording)
2. How Our Operations Teams Builds Processes and SLAs to Drive Revenue Efficiency
3. How Our Operations Team Measures Pipeline & Revenue Performance
4. Operations Team Orchestrating Revenue
5. Our SFDC Pipeline Dashboard Details

Kimberly Conklin

@Andrew Backman found a few more 😎

1. Persona Mapping Playbook - Best Practices for MOPs
2. Organize, Optimize, and Operationalize the 6sense Instance of Your Dreams
3. 6sense for 6sense: How Marketing Ops Uses Segments, Orchestrations and Integrations

Andrew Backman

@Kimberly Conklin This is fantastic thank you so much!