-
Ideas for Sales Spiffs to Encourage 6sense Adoption?
At Breakthrough last week I sat at a lunch table one day where the topic of sales adoption of 6sense came up. To spiff or not to spiff, that is the question.... Several people said they do offer incentives for sales reps/BDRs that use 6sense data and signals, especially if there's a good story with it. For example, a deal…
-
Resources to pitch account-based internally
Hey RevHeads! A customer of mine is looking for resources other 6sense customers have used to evangelize the 6sense account-based approach internally. Has anyone else been in their shoes and have a resource that really landed well with your internal colleagues that you'd be willing to please share? Thank you!
-
How Often Should You Review Your Marketing Content?
While I would love to provide some suggestions, this is an honest question for the entire group? Background: We have a marketing hub of content (blog posts, PDFs, on-demand webcasts, and videos) that has been growing steadily for several years. While we internally agree that blog posts are dated, point in time items that…
-
Building a Segment by State (but not the "Domestic Main Office" state)
Howdy gang, I hope all is well. Today we are looking for a way to target based on state but not necessarily the state of the "Domestic Main Office" - does anyone have any advice on how to do this? For example: www.deltadental.com - this account has offices in California however the "Domestic Main Office" is not in…
-
Thinking about 'Always On'
Hi all, Me again! Looking for some inspiration around 'always on'. We're very early in our journey and we're testing with 4 industry & 3 use cases. Marketing in this way is very new to our business - we didn't actually have any industry campaigns before this, so we're pretty short on content. Interested to know if anyone…
-
Why do I see discrepancies between Google Analytics and 6sense Ad Campaign Analytics?
This week we introduced UTM SmartTracking, a solution to make it easier for you to see a clean view of your qualified 6sense campaign traffic within Google Analytics. Publishers and SSPs who run programmatic ads are often subject to bots or click validation software that create invalid “clicks.” 6sense invests…
-
Insights and added value
Hi all, We've been live on 6Sense for just over 3 months now and we're in the process of identifying gaps, addressing issues (inc. rethinking our model), all with the help of our fab account team at 6Sense - and we're making good progress. Some of these challenges have delayed our potential to drive results from the…
-
6Sense Sales Intelligence Columns: What do your AEs/BDRs find most useful?
I'm working on a set of micro-learning videos for our sales team. In one of them, I'd like to cover column setup. Which columns do your sellers find most helpful, and it what order? I'm going to share my thoughts below on the non-required columns. I invite you to correct me if you disagree. I highly encourage it, because I…
-
Nifty Trick an SDR Shared for Slack Alerts
We had some of our top SDRs share how they use 6Sense on Tools Tuesday and one of them uses the ✔️ emoji reaction in the alerts thread to stay on top of which accounts in her alerts she has already followed-up with. Not sure if you've heard of this but it could be great for you to add to your best practices documentation.
-
6sense Web Tag 2.0 Question
Hey everyone, Has anyone updated there web tag to version 2.0 using google tag manager? We are trying to figure out how/if we should do that via this article because we already had the 1.0 tag in GTM.…
-
Funnel Build Out
Hi Community! We onboarded with 6sense in July and having discussions on how to build out our funnel stages internally - specifically changing the buying stages (awareness, consideration, etc.) to names sales will recognize (i.e. aware, engaged, etc.). The other work-stream is how we disposition an account if there is no…
-
Tracking Buying Stage Focus by Department/Role
I'm meeting with my ops guy later this week on this to see if it's possible, but some of you may already know if it is or isn't possible. In fact, the folks at 6Sense are probably already doing it. My plan is to stamp the account's buying stage to an activity in Salesforce at the time of an activity. I already have a…
-
Join our Twin Cities User Group on Sept. 27! 🤩
Local to the Twin Cities? If so, we'd love to have you join us at our 6sense User Group on September 27th 🤠 This customer-led group meets regularly to collaborate with fellow 6sense users, sharing best practices and product use cases to help Sales, Marketing, and Operations folks. Expect a mix of education and networking,…
-
Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
-
How to use 6sense to guide direct mail programs
Hey Revheads - I'm Paul on the ABX team and wanted to share a brief overview of how we use 6sense to structure our direct mail program to generate pipeline and influence sales cycles at 6sense. Building the right audience for your direct-mail program is a critical first step. At 6sense, we target "in-market" accounts who…
-
Best practices: CRM Opportunity filter segmentation
Hi all! Curious if anyone has tips on building segmentation with CRM Opportunity filters. I've noticed that filters have not behaved as expected on multiple occasions. The latest example is below. Use case: building a segment of new business opportunities created since Aug 1. To indicate that an opportunity is new…
-
What does good 6QA follow-up look like?
Hi all, I'm Carla from Blackhawk - I had the pleasure of meeting some great people at Breakthrough last week. You may remember me as the person who bombarded you with questions! I'm looking for some advice on sales follow-up of 6QAs. We've been live about 10 weeks now, so very early days, and we have a number of challenges…
-
Custom bobblehead, anyone?
If you stopped by our RevCity booth at Breakthrough, you've seen these amazing bobbleheads. 👇️ How does one getting a personalized bobblehead, you may ask? Register here to become a 6sense Luminary and begin your advocacy journey. Questions? @Sarah Wylie is here to answer them. 🤘
-
6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
-
Look-back analysis to understand ACTIVITIES and # of CONTACTS associated with CW Opps
I am trying to set up a Segment of CW accounts, to help us understand the activities and # of contacts that were involved with these accounts, for a 3-month "look-back" time horizon. I am using SFDC REPORTS to create the segment, but I have some questions: 1. I cannot quite figure out where I would find this…