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Why do I see discrepancies between Google Analytics and 6sense Ad Campaign Analytics?
This week we introduced UTM SmartTracking, a solution to make it easier for you to see a clean view of your qualified 6sense campaign traffic within Google Analytics. Publishers and SSPs who run programmatic ads are often subject to bots or click validation software that create invalid “clicks.” 6sense invests…
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Insights and added value
Hi all, We've been live on 6Sense for just over 3 months now and we're in the process of identifying gaps, addressing issues (inc. rethinking our model), all with the help of our fab account team at 6Sense - and we're making good progress. Some of these challenges have delayed our potential to drive results from the…
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6Sense Sales Intelligence Columns: What do your AEs/BDRs find most useful?
I'm working on a set of micro-learning videos for our sales team. In one of them, I'd like to cover column setup. Which columns do your sellers find most helpful, and it what order? I'm going to share my thoughts below on the non-required columns. I invite you to correct me if you disagree. I highly encourage it, because I…
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Nifty Trick an SDR Shared for Slack Alerts
We had some of our top SDRs share how they use 6Sense on Tools Tuesday and one of them uses the ✔️ emoji reaction in the alerts thread to stay on top of which accounts in her alerts she has already followed-up with. Not sure if you've heard of this but it could be great for you to add to your best practices documentation.
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6sense Web Tag 2.0 Question
Hey everyone, Has anyone updated there web tag to version 2.0 using google tag manager? We are trying to figure out how/if we should do that via this article because we already had the 1.0 tag in GTM.…
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Funnel Build Out
Hi Community! We onboarded with 6sense in July and having discussions on how to build out our funnel stages internally - specifically changing the buying stages (awareness, consideration, etc.) to names sales will recognize (i.e. aware, engaged, etc.). The other work-stream is how we disposition an account if there is no…
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Tracking Buying Stage Focus by Department/Role
I'm meeting with my ops guy later this week on this to see if it's possible, but some of you may already know if it is or isn't possible. In fact, the folks at 6Sense are probably already doing it. My plan is to stamp the account's buying stage to an activity in Salesforce at the time of an activity. I already have a…
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Join our Twin Cities User Group on Sept. 27! 🤩
Local to the Twin Cities? If so, we'd love to have you join us at our 6sense User Group on September 27th 🤠 This customer-led group meets regularly to collaborate with fellow 6sense users, sharing best practices and product use cases to help Sales, Marketing, and Operations folks. Expect a mix of education and networking,…
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Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
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How to use 6sense to guide direct mail programs
Hey Revheads - I'm Paul on the ABX team and wanted to share a brief overview of how we use 6sense to structure our direct mail program to generate pipeline and influence sales cycles at 6sense. Building the right audience for your direct-mail program is a critical first step. At 6sense, we target "in-market" accounts who…
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Best practices: CRM Opportunity filter segmentation
Hi all! Curious if anyone has tips on building segmentation with CRM Opportunity filters. I've noticed that filters have not behaved as expected on multiple occasions. The latest example is below. Use case: building a segment of new business opportunities created since Aug 1. To indicate that an opportunity is new…
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What does good 6QA follow-up look like?
Hi all, I'm Carla from Blackhawk - I had the pleasure of meeting some great people at Breakthrough last week. You may remember me as the person who bombarded you with questions! I'm looking for some advice on sales follow-up of 6QAs. We've been live about 10 weeks now, so very early days, and we have a number of challenges…
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Custom bobblehead, anyone?
If you stopped by our RevCity booth at Breakthrough, you've seen these amazing bobbleheads. 👇️ How does one getting a personalized bobblehead, you may ask? Register here to become a 6sense Luminary and begin your advocacy journey. Questions? @Sarah Wylie is here to answer them. 🤘
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6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
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Look-back analysis to understand ACTIVITIES and # of CONTACTS associated with CW Opps
I am trying to set up a Segment of CW accounts, to help us understand the activities and # of contacts that were involved with these accounts, for a 3-month "look-back" time horizon. I am using SFDC REPORTS to create the segment, but I have some questions: 1. I cannot quite figure out where I would find this…
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Top 5 Case Studies on How to Leverage 6sense in B2B Marketing
Have you ever been curious on how other B2B companies use 6sense? Sometimes the best way to discover untapped potential is by learning what other companies are doing! We compiled our top five case studies that dive deep into how B2B marketers use 6sense: A question for our fellow marketers — what's a feature in 6sense you…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
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Newer 6Sense Customer Struggling with Intent
Hi Everyone, I am Ryan- I work with our sales and marketing teams here at VAI (I am a BDR by title but I have been working more on the marketing side recently looking to adopt an ABM approach). We are a relatively new 6Sense customer; onboarded earlier this year. We are really new to the concept of ABM and Intent Data, so…
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Digital experience platform (DXP) question-has anyone implemented Optimizely or Acquia?
We are looking to implement a DXP and are down to 2 vendors. I am wondering if anyone has anything good or bad to say about implementing a DXP using Optimizely or Acquia. Any feedback would be greatly appreciated. We use 6Sense, ZoomInfo, Eloqua, and Salesforce.
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Ads for university professors in the US
We're considering putting these ads together in the same campaign to increase awareness in the US and Canada. Any suggestions to improve them? Thanks!