LinkedIn Ad Creative Review

Jordan Sudac

Hi there,

I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be much appreciated.

samata_b

Hi @Jordan Sudac

All 3 retargeting ads feature clear, value-driven messaging, strong CTAs, and visually appealing graphics. However, since the target audience is C-level executives, I would recommend experimenting with the following enhancements:

1. Image-1
   • Make “Complimentary Equipment Assessment” more prominent by increasing its size or weight - since it’s your key hook. Improve visual flow by flipping layout — image on the left, text on the right.
   • Consider refining the CTA button to “Schedule My Free Assessment” for a more personal and actionable tone
2. Image -2
   • Try replacing “Innovate Your Equipment” with something more ROI-focused CTA like “Recover Capital” or “Reclaim Hidden Value.”
   • Add a short, urgency-driven subline (e.g., “Don’t let value sit idle.”) to reinforce impact.
3. Image-3
   • C-suite specific language – Use more strategic language like “idle assets” or “underutilized capital” instead of casual terms like “clutter.”
   • For a C-Suite audience — consider testing a more photorealistic version that still conveys the same idea.

Hope this helps.
Thanks/Samata

Jordan Sudac

Thanks, Samantha!