Recent Discussions

Looking for ways to use 6Sense and identify companies searching for IT solutions to support GenAI. What best practices can be shared? Popular keywords that can be added to the platform? Etc …

Earlier this week Elevated Third was excited to announce the new 6sense + Acquia Personalize connector that we built in partnership with 6sense and Acquia. Now any 6sense user can connect their data to Acquia Personalize - 6sense intent signals, campaign engagement, and AI decision making will be informing what is the…

Hey all! If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss: The challenge of low form-fill conversion rates in B2B marketing The significance of anonymous…

Before we begin, have you integrated 6sense and Google Analytics 4 yet? If not, do it NOW. You’ll thank me later. With that out of the way, far too often we hear concerns around advertising performance for reasons like; “We are not seeing form fills”, “clickthrough rates are low” or “it doesn’t work in EMEA”. The challenge…

Work "retreat" next month & HR has told us we're sharing rooms (4 to a room in bunk beds). I've never had to share a hotel room or cabin with a colleague before and given the world we live in now a days, this just seems like an HR nightmare waiting to happen. Has anyone ever dealt with this? I'm bamboozled.

At Breakthrough last week I sat at a lunch table one day where the topic of sales adoption of 6sense came up. To spiff or not to spiff, that is the question.... Several people said they do offer incentives for sales reps/BDRs that use 6sense data and signals, especially if there's a good story with it. For example, a deal…

One of the key tenets of a successful ABX program is building out the buying team on an account record – in fact one of the leading KPIs we track at 6sense is completeness and contact coverage of our buying team on accounts that we care about. By the time an account hits that magical stage we call 6QA – essentially a high…

Hey RevHeads! A customer of mine is looking for resources other 6sense customers have used to evangelize the 6sense account-based approach internally. Has anyone else been in their shoes and have a resource that really landed well with your internal colleagues that you'd be willing to please share? Thank you!

Hey, RevHeads! We're thrilled you're here checking out SKO Supplies 📝 Consistency is key, and that's why we've put together these resources to make it easier for you to represent 6sense with confidence and precision. Everything related to 6sense's media kit is linked here 😎 BRAND GUIDELINES FONTS Arial Nova Roboto .PNG…

You're onboarding 6sense and your models are close to being complete. Sales rollout is approaching quickly, and you haven't decided if you should start with a pilot to a small team of sellers? Or just roll the whole thing out to all of them at once? The good news is there is no right or wrong answer. This post seeks to lay…

While I would love to provide some suggestions, this is an honest question for the entire group? Background: We have a marketing hub of content (blog posts, PDFs, on-demand webcasts, and videos) that has been growing steadily for several years. While we internally agree that blog posts are dated, point in time items that…

Howdy gang, I hope all is well. Today we are looking for a way to target based on state but not necessarily the state of the "Domestic Main Office" - does anyone have any advice on how to do this? For example: www.deltadental.com - this account has offices in California however the "Domestic Main Office" is not in…

Happy (Wisdom) Wednesday, all! 😉 Today we have an oldie but goodie written by 6sense Research's very own @Kerry! In this blog, Kerry dives into the pitfalls of the "double funnel" strategy in B2B and challenges its apparent intuitiveness. He highlights critical issues with traditional lead-based processes, emphasizing…

We're (feathr.co) are a new 6sense customer (thanks Latane!) We're now looking to hire an ABM Manager that has 6sense experience to both own our ABM campaigns, but also be a key part of the adoption team for 6sense. Anyone know of any stellar mid-level marketing managers that have experience w/ both ABM + 6sense AND would…

Hi all, Me again! Looking for some inspiration around 'always on'. We're very early in our journey and we're testing with 4 industry & 3 use cases. Marketing in this way is very new to our business - we didn't actually have any industry campaigns before this, so we're pretty short on content. Interested to know if anyone…

Off the back of some great sessions at Breakthrough, I'm rolling out a new strategy for my BDR team that would better map sequences to an account's buying stage. Being an early stage startup, we have to work all of our Tier 1s - regardless of their buying stage - but that often leaves my reps spending too much time…

This week we introduced UTM SmartTracking, a solution to make it easier for you to see a clean view of your qualified 6sense campaign traffic within Google Analytics. Publishers and SSPs who run programmatic ads are often subject to bots or click validation software that create invalid “clicks.” 6sense invests…

Hi all, We've been live on 6Sense for just over 3 months now and we're in the process of identifying gaps, addressing issues (inc. rethinking our model), all with the help of our fab account team at 6Sense - and we're making good progress. Some of these challenges have delayed our potential to drive results from the…

Hey all! If you followed along with our posts last week, you’ll know that perceived job support has some truly remarkable implications on BDR performance. When BDRs are… Well-informed about their responsibilities, Provided with the necessary resources to do their job, Aware of the value that leadership places on their…

Hey, RevHeads! Our November 2023 Customer Story Hour featured @Talmage Egan , Head of Demand Gen at BILL. Talmage shared his slides from Breakthrough and covered: Automating 6QAs and the Dark Funnel for scale Using the predictive model to target "strong fit" accounts with personalized, multi-channel campaigns Leveraging…