🎥 6th Street Live: How I Built an Award-Winning 1:Few ABM Campaign Using 6sense

Lauren Triance-Haldane

Childhood sticker book nostalgia, hyper-personalization, and an 18X ROI – @Chris Frampton's B2Beautiful Game campaign really had it all!  

Thanks so much to everyone who joined us for the live session and submitted questions. If you have any other questions for Framps, please drop them below!  

https://6senseinc.wistia.com/medias/bs7rf4y0ot

Timestamps:

6:07 – What is good ABM?

8:25 – Campaign Overview

20:02 – Account Selection (6sense Segment Build)

24:13 – Contact and Buying Center Mapping (Linked In Sales Navigator)

26:38 – Using Sales Intelligence to Acquire Contact Data

29:25 – Campaign Results & Key Takeaways

35:40 – Q&A (really worth the watch — so many great questions!)

We’ll be back in April for the next session of 6th Street Live – watch this space for updates!