-
Why ABM Only Customers Should Integrate CRM
If you have 6sense's ABM platform and do not have your CRM integrated, this post will walk you through what you're missing out on and why you should consider integrating your CRM! 6sense currently integrates with the following CRMs: Salesforce Sales Cloud CRM HubSpot CRM Microsoft Dynamics 365 CRM If you have one of these…
-
Refresh Your 6Sense Marketing Skills
Hello, Marketing Innovators! As a marketer using 6sense, you’re already equipped with the tools needed to stay ahead in an ever-evolving landscape. Many of our customers have seen outstanding results, such as boosting opportunity volume by 26% and increasing deal values by 36%. If it’s been a while since you last dove into…
-
What is your 6sense/ABM Owner "Morning Routine"?
I'm curious to hear how other 6sense/ABM admins run their "morning routine" on 6sense. AKA what are you checking when you login? What reports, updates, stats, etc. For me, it looks like this: Check 6sense email alerts for any notable site visits Go to the advertising dashboard and check out some of my campaigns, see if any…
-
Essential reading for BDR Leaders
I assume every BDR leader knows of Jen Allen-Knuth, formerly of Challenger, co-host of the 30 Minutes to President's Club podcast for almost a year, now out on her own consulting and motivating at SKOs. Three weeks ago, she launched a newsletter, and I've gotta say, I find it essential reading for anyone that cares about…
-
What happens to an account buying stage when opportunities are opened, won and/or lost?
Hi all! My team has been digging into 6sense reporting more lately and want to understand what happens to the buying stage once an opportunity is opened, progresses and then is won/lost. I thought that once an opportunity is opened it tends to fall out of 6QA but looking at a list of accounts of open opportunities in SI,…
-
Ideas for Awareness Campaigns B2B
Hello RevCity, I am looking to test 6sense for awareness campaigns. I am thinking of using Awareness and Target stages and contextual campaigns. The main KPIs are impressions and reach. I would like to know what other folks have tried. What works well and what does not? Thanks in advance. Andrew
-
Links to SNL clips from 6th Street Live about sales adoption
Here is the link to the Next-Gen Seller certification. Here are links to the Saturday Night Live sketches referenced in the 6th Street Live session about sales adoption. Warnings: Happy Fun Ball Lower your Expectations: Matt Foley, Van Down by the River Certification: Hidden Valley Ranch Frontline sales manager training:…
-
6sense Domains not most accurate Email Domains for specific companies
We've noticed that 6sense Domains are not the most accurate Email Domains for specific companies: These are some of the accounts where 6sense appears to be reporting the website address and not the email domains that we use to match leads to accounts and identify companies for advertising purchases. Please investigate and…
-
Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment
Are you excited about the launch of Data Workflows Enrichment (Available for Sales Intelligence customers with SFDC or Hubspot CRM) or are you unsure how to leverage this new feature? Fear not! This article will guide you through two high-value, yet simple, workflows to kickstart your enrichment journey: Sales Intelligence…
-
Edition 2: Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment
By now, you should be crushing your Data Workflows Enrichment plays and keeping your database fields up to date with the relevant information your organization needs. If you have no idea what I am talking about, please read my first article “Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment” 😊. In…
-
Ungating Content
Our marketing team is looking at updating our content but would like to still track the opportunity influence for any one piece of content. We use 6Sense to trigger intent, but I need to link this back to a specific piece of content. Would love to hear how or what others are doing. Thanks!
-
3rd Party Verification Tags for Display Campaigns
Does 6sense support 3rd party verification tags for display campaigns? IE. Google Campaign Manager or IAS (Integral Ad Science)? I've looked around for this quite a bit and found nothing. I've also posed this question to the AI gods (Perplexity + ChatGPT) and received conflicting answers.
-
Best Practices: Conference Apps
Hey y'all - I come up against this pickle a lot and would love to know if anyone else has other strategies here. For conferences that do not give out attendee lists (even if you sponsor or have a booth), and the attendees don't log into to the app until a week or two ahead of the event (sometimes the day before), how do…
-
Google's Announcement To NOT Deprecate Third-Party Cookies
Google has just announced it will not be deprecating third-party cookies in chrome as they’ve planned since 2020. After many attempts, they’ve come to realize that garnering industry-wide support around just one solution will prove almost impossible. Shifting away from cookies “requires significant work by many…
-
Retargeting Ads - website visitors timeframe
What would you recommend we set this timeframe as for a retargeting campaign? Is there a default that is usually recommended? Should we keep it on the longer end so that we are targeting more people or shorter to only reach the most recently engaged? We are targeting a segment with 566 accounts, for context.
-
Best Landing Page Examples???
Hi all! I'm conducting some research and on the hunt for the best ABM landing pages! 🕵️♀️ In my current role at Smartly, we've launched two vertical campaigns targeting two of our top verticals. We've seen strong engagement in our 6sense display and LinkedIn ads, however our pages aren't converting at the rate we would…
-
6sense & HubSpot CRM integration best practices
Hi 6sense Community! I'm working with a customer who uses HubSpot as their MAP. They are in the process of migrating to HubSpot as their CRM as well, and are curious about any best practices on integrating with 6sense & installing Sales Intelligence. Looking for any recommendations, learnings, and tricks that anyone using…
-
Gigamon seeking VP Go-to-Market Operations (responsible for both Sales Ops & MarketingOps)
Hi Folks, Gigamon is hiring! We’re looking for VP Go-to-Market Operations (responsible for both Sales Ops & MarketingOps); base salary compensation range $206-268k, with an opportunity to earn an annual bonus or commission. based out of Gigamon’s Santa Clara, CA, Headquarters office. Hiring Manager is Tim Watson, WW…
-
Any advices on how to report to management
Hi RevCity members, We are currently working on how to report to our management on our Demand Gen Strategy. Which KPIs would you highlight (marketing impact on pipeline, accounts reached, accounts engagement and accounts moving down the funnel?) and how you would present the slides ? If some of you have any template or…
-
How to "Stamp" your 6QA value on your Deals! - HubSpot Edition
Hi all! If you have read this post and wanted to replicate the same for HubSpot CRM, then this guide is for you. This guide will help operationalize this flow in HubSpot and provides some reporting ideas. It contains a use case for predictive customers and non-predictive customers using the ABM platform. I hope this helps…