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News Team 6 is excited about Breakthrough - how about you?
Ready to "Be More" at the Breakthrough conference this year? Check out this awesome quick News Team 6 update with a sneak peek at the location and content: Tell us what you're hoping to see or learn or do this year at Breakthrough Check out a few FAQs about the event And most importantly REGISTER TODAY!
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X-Forwarded-For API functionality has stopped working
Hi folks, I'm trying to leverage the 6Sense API for company detail identification to surface some information. I was able to create a proof of concept a couple months ago, that leveraged the X-Forwardedd-For header (only seen that referenced here for 6Sense:…
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Salesloft Web Activity
Hi Folks, Do you know if 6sense ties a Contact's web activity in Salesloft to the Account in 6sense? Thanks,
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Target List Housekeeping/Optimizations
I had a question about some house cleaning/optimizations around lists. For individual accounts, what is the threshold for Impressions before we should cut them from our target list due to non-engagement/non-activity? The situation is we are expecting a new list from sales that will go into a Pre-Suspect list associated…
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Segments
Hi, Do you know if there is a way to create a segment based off an account moving from one stage to another? For example, an account moving from decision to buying and vice versa? Thanks, Randall
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How long does the Last Sales Activity column look back for activity in Sales Intelligence?
The Last Sales Activity column will show sales activities, tracked from your CRM integration, up to 90 days. If there has been no CRM activity in 90 days, it will show up in red with "No Sales Activity."
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What are you dying to know?
Hey, Revheads 🤓 If you didn't know, we have a monthly ask-me-anything session with senior members of the 6sense marketing team where they share how they use the 6sense platform. While I was thinking about scheduling September's session, I thought, "Who better to ask than the RevCity community?" So now I humbly come to you…
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6sense now offers Intent Data from Buyer Discovery (Gartner Digital Market)
Pull back the curtain on your dark funnel. Accelerate efficient growth by pinpointing the customers who matter with Buyer Discovery and 6sense intent data. Together, we give marketers a more complete view of the accounts that matter with added visibility into buying behavior from over 100 million B2B software buyers…
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6sense Attribution
i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…
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Advertising campaigns reporting - analyzing and reporting on display ads
After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way). We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing…
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Sunday is International Audit Your Intent Keywords Day!
Ok, not really, but I want to will it into existence. Here's the simple premise: Companies, including 6sense, create keywords, add keywords, and group keywords, but rarely purge keywords. And we all should. Or we should at least take a hard look at them and ask, "Does this one spark joy?" Why Sunday? Sunday is August, 6th.…
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LinkedIn Post - Demonstrating Marketing's Impact to Business Outcomes
Hi everyone, I wanted to share some great content from our friend & customer Leslie Alore, who is the Global VP of Growth Marketing at Ivanti. She is a brilliant mind who has prioritized growing & perfecting her methodology for measuring revenue-based marketing outcomes and aligning to business objectives. Leslie is…
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Happy Model Report Refresh Day to all who celebrate
I think I was so excited about sharing the new proposed annual holiday of International Audit Your Keywords Day that I forgot to remind everyone on August 3rd that your Model metrics report refreshed! That report refreshes on the 3rd of every month. Why is that important? Well, I strongly believe that you should share a…
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Can you see ad campaign activities on the timeline in Sales Intelligence?
No, the Timeline in Sales Intelligence does not show any advertising campaign activities (impressions or clicks). And I think that's good. If the Marketing team is doing a lot of display advertising, especially to ICP and In-Market ICP accounts, you may have 100s or 1000s of impressions across all personas within an…
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What does your ABM team look like?
Right now, it's just me. But I've been asked to look into what headcount might look like for growing out a team to support the ambitions of our growing sales org. So my question for all of you is this: What does your ABM team and team structure look like? Folks at 6Sense, feel free to answer too!
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What are all the website activities / Marketing Engagements activities that 6Sense tracks?
Hi all, I'm in the process of giving my marketing team more important leading indicators to focus on. In that sense I want to help them with website activity and marketing engagement activities. Does anyone have any experience on this? And can help me in setting up the exact scope and definitions for this? In general I…
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Tips on international expansion?
Hi all, looking to hear from revenue leaders who have expanded internationally. What tips would you give to someone else looking to do the same and why? Some food for thought: How did you adapt your product, messaging, and sales approach to resonate overseas? How did you identify and engage the right contacts in new…
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Art of B2B: Back to Basics: Creating your ICP segment
Arguably the most basic of the basic, this 13-minute video will show you how to create your ICP segment, while hopefully making you think about factors outside of 6sense that might help you refine it a little more.
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How often can I change Bombora topics?
Because Bombora tracks intent in a "surge" fashion, as opposed to every day website visits like 6sense, it can take 3 weeks for Surge scores to register. It is recommended that 12 weeks of run time is needed to get the best analysis of Bombora surge scores. The absolute minimum you should change topics is 3 weeks; the best…
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6sense Data Packs "Un-Packed"
6sense Data Packs "Un-Packed": Powering Your Business with Accurate and Scalable Data Sets In today's fast-paced and data-driven business landscape, the need for reliable data sets that can be easily integrated into existing workflows is more crucial than ever. Companies are constantly seeking ways to improve their…