Essential reading for BDR Leaders
I assume every BDR leader knows of Jen Allen-Knuth, formerly of Challenger, co-host of the 30 Minutes to President's Club podcast for almost a year, now out on her own consulting and motivating at SKOs. Three weeks ago, she launched a newsletter, and I've gotta say, I find it essential reading for anyone that cares about cold/warm outreach. You can't miss the newsletter button in the middle of the home page here:
If you want something longer than a newsletter, I have not had a chance to pick up the new book from 30 Minutes to President's Club founders Armand Farrokh and Nick Cegelski, Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales, but I assume it is also essential reading, especially given the outpouring of support you may have seen for it last week when it launched.
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