6sense Domains not most accurate Email Domains for specific companies

Danita Fleck

We've noticed that 6sense Domains are not the most accurate Email Domains for specific companies:

These are some of the accounts where 6sense appears to be reporting the website address and not the email domains that we use to match leads to accounts and identify companies for advertising purchases.

Please investigate and update your 6sense domains to most current/accurate email domains for these companies:

Account Name	Email Domain	6sense Domains
Bank of America Corporation	bofa.com	bankofamerica.com
Bloomberg L.P. (NY)	bloomberg.net	bloomberg.com
Blue Cross Blue Shield Massachusetts	bcbsma.com	bluecrossma.com
Caterpillar	cat.com	caterpillar.com
CBC Companies, Inc.	cbc.ca	cbc-companies.com
Johns Hopkins Medical Institutions	jhmi.edu	hopkinsmedicine.org
KPMG LLP	kpmg.com	home.kpmg
M&T Bank Corporation	mandtbank.com	mtb.com
Mayo Clinic	mayoclinic.org	mayo.edu
Oppenheimer & Co.	opco.com	oppenheimer.com
TIAA	tiaa-cref.org	tiaa.org

Thanx!

Kimberly Conklin

@Danita Fleck Hi! Thanks for bringing this to our attention. I will flag to the correct team. Thanks!

Sagar Shukla

Hey Danita,

Happy Wednesday! Thank you so much for your post.

My name is Sagar and I am from the 6sense product team. Your observation is indeed spot on; 6sense does not have what you would call email domains as the domains displayed in the application. This is by design, as our domain/website field wants to reflect the publicly available domain for a company, which in almost all cases is the external facing consumer website.

However, we definitely understand that there are other domains such as an email domain, which might reflect a company. To enable that functionally, we have a mechanism to internally map email domains to the displayed domain for an account. This process is used for use cases you mentioned such as lead to account matching. For example, in the list you posted, if there is a person with the email ending bofa.com, they will be matched to the account which has the domain bankofamerica.com.

To actualize this, 6sense maintains an internal list of hundreds of thousands of domain aliases which we update regularly. In fact, I checked for your examples above and with two exceptions all of the other “Email Domain” to “6sense Domains” mappings exist in our system already. I am happy to dive into the two exceptions if you want and why we set them; but rest assured that you use case for matching leads to account should work perfectly.

You can also quickly validate this by uploading a list of these email domains in the platform. Even if you upload cat.com - the email domain - it will be matched to an account caterpillar.com. This mechanism allows us to ensure that you are not losing out on any intent or activity, specially for complex organizations, which may be represented by multiple domains.

We are always happy to receive feedback from our customers, and I would love to connect and make sure that 6sense is working perfectly for you. Happy to jump on a call if you have any questions or any other way you think we can improve the experience for you.

Thank you again for your feedback and giving us this opportunity to make our product enable your revenue engines!

Best,

Sagar Shukla

Manager, Product Management