What is your 6sense/ABM Owner "Morning Routine"?

charlotte.spangler

I'm curious to hear how other 6sense/ABM admins run their "morning routine" on 6sense. AKA what are you checking when you login? What reports, updates, stats, etc.

For me, it looks like this:

1. Check 6sense email alerts for any notable site visits
2. Go to the advertising dashboard and check out some of my campaigns, see if any new accounts have increased engagement
3. Open those accounts and look at the intent panel and timeline, see what engagement occurred, see if Sales is reaching out to accounts where I'm seeing increased intent

Curious to hear what other people are doing and if I'm missing something that is helpful to others!

CarlyShideler

Hi Charlotte! this is a great list - following for sure

the only other thing I might add is that I do review our segment which shows our company branded keywords. that often times aligns with website visits, but once in a while we get one of our branded keywords and I'll share that with sales.

Jana_Marketing_Maven

I don't have a morning routine, but I do have daily, weekly, monthly and quarterly routines.

Daily

• Manually run orchestration to add 6QAs to a campaign in SFDC
  • Specifically done manually as there's cleanup that has to occur.

Weekly:

• review advertising campaigns
• Check 6sense OptOuts (we're not using CE so it's empty but i check there anyway, just in case)

Monthly

• Look at unmapped data
• Provide update of 6sense model performance to sales

Quarterly

• Review Keywords (specifically looking for over-performing ones that may be providing false positive intent)
• Review 6sense metrics in SFDC

On a yearly basis I try to check in with sales management to be sure that what we're providing to sales is relevant and that the model is still working as intended.

Love this idea to get a sense of what others may be doing!