Retargeting Ads - website visitors timeframe
What would you recommend we set this timeframe as for a retargeting campaign? Is there a default that is usually recommended? Should we keep it on the longer end so that we are targeting more people or shorter to only reach the most recently engaged? We are targeting a segment with 566 accounts, for context.
Comments
-
Hi @Bradley Ross, 30 days is a good range to make sure your accounts are active and still interested. There are exceptions, such as if you were targeting lost opps and wanted to get those accounts back on site, but those are rare.
0
Upcoming Events
-
BREAKTHROUGH 2026: The Agentic GTM Conference
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.
Categories
- All Categories
- 1 RevvyAI
- 22 Maturity Model
- 6 Groundwork Use Case Playbooks
- 7 Transform Use Case Playbooks
- 6 Maximize Use Case Playbooks
- 1 Roadmap
- 1 Crossword
- 762 All Discussions
- 65 Product Updates
- 61 6th Street
- 12 Welcome
- 5 Academy News
- Academy Course Reflections
- 4 Administrator Certification
- 2 Sales Certification
- 4 Advertising Certification
- 11 Demand Gen Plays
- 23 Reporting HQ
- Business Value Assessment (BVA)
- 46 AI Email
- 2 What is AI Email?
- 8 AI Email Use Cases
- 16 Thriving with AI Email
- 6 Conversation Starters
- 234 Job Board
- 34 General
- 11 Partner Place
- 241 Research Road
- Compensation Calculator
- 79 Sales
- 14 Pipeline Generation Tuesdays
- 19 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 19 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 7 Financial Services
- search-results
- 301 Events
- 54 Inspire UK
- 8 Inspire 26
- 11 Inspire 24
- 12 6sense Quarterly Product Update (Recordings)
- 26 Customer Story Hour (Recordings)