Wednesday Wisdom (Just In): What Research Says About When B2B Buyers Reach Out to Sellers
It's a very happy Wednesday (Wisdom✨) because we have a new read!
As you might know from the 2023 Buyer Experience Report, B2B buyers dedicate a whopping 70% of their decision-making process to independent research before engaging with vendors. In our latest article Don't Call Us, We'll Call You: What Research Says About When B2B Buyers Reach Out to Sellers, we dive deep into this 70% mark of the buyers journey. We tackle burning questions like whether buyers across industries dedicate the same amount of time to independent research, how deal sizes factor in, if the solution's importance to an organization makes a difference, and much more.
Curious about the implications of these answers for B2B marketing and selling? We also talk about those!
It's a juicy read! Check it out and let us know what you think!
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