Customer Expansion Campaign Advice

Kristen Mendenhall

Hey RevHeads!

In 2024 my team wants to leverage 6sense for customer expansion/upsell/cross-sell campaigns - We've previously only used 6sense for new business… Are there any tips and tricks or articles/documents you can point us to understand how to best leverage 6sense for upsells?

One top of mind question is how do we interpret buying stages now that these accounts are already customers?

Thanks in advance!

Rachel Zerilla

Amazing question @Kristen Mendenhall!! One thing that's super important is leveraging your segments for insights into your current customer base… @Saima has a great post on this here. I'm also tagging @Lauren Skinner-Johnson, 6sense for some tips from our Demand Gen team :)