Mark Your Calendar:
Breakthrough End-of-Summer Sale is August 25 – 29. Use code BT25SummerSale to save $750 on your ticket!
Breakthrough End-of-Summer Sale is August 25 – 29. Use code BT25SummerSale to save $750 on your ticket!
Executive vs Technical Buyer Content and Messaging

connorwright7
Posts: 1 ✭✭✭
Hi Everyone,
We are planning two separate content/ messaging campaigns for a pilot ABM program, but we've had some questions about differentiatiating between technical buyer and executive-level content at each stage of the buying process. Does anyone have any tips on the following:
- Types of Assets: What types of assets have you found to be most effective in capturing the attention and interest of executive buyers versus technical buyers at each stage of the 6sense buying journey?
- Ad Differentiators: How do you differentiate messaging and value propositions in advertisements aimed at executive buyers versus technical buyers to ensure relevance and resonance?
- Has anyone seen success running the same assets to both groups with different messaging?
- Engagement Channels: Are there any specific engagement strategies or channels you have found to be particularly successful in driving engagement and moving executive and technical buyers through the various stages of the buying process? Does gifting work better for one group than the other?
Thanks in advance for any guidance!
Tagged:
1
Comments
-
Following!
0
Categories
- All Categories
- 1 Roadmap
- 1 Crossword
- 701 All Discussions
- 52 Product Updates
- 60 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 17 Reporting HQ
- 31 Conversational Email
- 3 What is CE
- 8 Getting Started with CE
- 14 Thriving with CE
- 2 Conversation Starters
- 188 Job Board
- 34 General
- 11 Partner Place
- 177 Research Road
- Compensation Calculator
- 77 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 237 Events
- 12 6sense Quarterly Product Update
- 26 Customer Story Hour