Metric Monday: Are BDRs Multi-threading?

saraboostani

In B2B, the best practice for identifying sales-ready buying processes is to attempt to contact multiple individuals inside a prospect account before concluding that there is no opportunity present. This practice is commonly called multi-threading.

This year, 83% of the BDRs we surveyed reported that they multithread. 🎉

How many contacts are BDRs reaching out to per account? Until recently, BDRs primarily focused on inbound activities did not utilize multi-threading at all. While they still don't reach out to as many contacts as their outbound counterparts, the disparity is relatively small. 

Outbound-focused BDRs report engaging with an average of 6.7 contacts per account, while inbound-focused BDRs state that they reach out to an average of 4.8 contacts per account.

@Kerry

Kerry

This was such a great finding. We've been agitating for this for a long time, and it's great to see that multi-threading really has become the standard practice.