Wednesday Wisdom: The Lead-Based Approach Has Failed Us (Now with Additional Resources)

saraboostani
saraboostani Posts: 392 6senser
edited July 2024 in Research Road

Hi all,

A few weeks ago, we shared the guide, The Lead-Based Approach Has Failed Us: It's Time to Move On written by our Head of Research, Kerry Cunningham.

We've recently made some additions to the report, including videos from Kerry sharing additional context and examples. There's five new videos to check out, with even more coming soon!

This report is intended to be used as a guide to advocate for change within your organization and includes background on why leads and traditional B2B marketing causes missed deals and wasted time, what we should be doing instead, and offers strategies for implementing these changes.

We hope these additional resources make the report an even more effective tool for driving change in your organization.

Access the latest version of the report via the link below. And, as always, please feel free to reach out with any questions!

https://6sense.com/research/moving-on-from-lead-centricity/

@Kerry

Tagged:

Comments

  • Kerry
    Kerry Posts: 185 6senser

    I'd love to get some feedback on how the videos work for you all.

Upcoming Events

  • RevLabs Live - 6sense Segments: Foundations, Best Practices & Analytics

    About the event Segments are the foundation for everything you do in 6sense, so it’s critical you understand what they are, how they work, and best practices for building and analyzing them. If you’re newer to 6sense or just want to clean up how your team builds and manages audiences, this RevLabs Live session is for you.…

  • BREAKTHROUGH 2026: The Agentic GTM Conference

    Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

Categories