Wednesday Wisdom: The Lead-Based Approach Has Failed Us (Now with Additional Resources)

saraboostani

Hi all,

A few weeks ago, we shared the guide, The Lead-Based Approach Has Failed Us: It's Time to Move On written by our Head of Research, Kerry Cunningham.

We've recently made some additions to the report, including videos from Kerry sharing additional context and examples. There's five new videos to check out, with even more coming soon!

This report is intended to be used as a guide to advocate for change within your organization and includes background on why leads and traditional B2B marketing causes missed deals and wasted time, what we should be doing instead, and offers strategies for implementing these changes.

We hope these additional resources make the report an even more effective tool for driving change in your organization.

Access the latest version of the report via the link below. And, as always, please feel free to reach out with any questions!

https://6sense.com/research/moving-on-from-lead-centricity/

@Kerry

Kerry

I'd love to get some feedback on how the videos work for you all.