Looking For: Director, Marketing Operations - Locus Robotics

vered tomlak

Locus Robotics is a leader in the rapidly growing eCommerce order fulfillment optimization space. Our solution helps warehouse owners attain 2-3X efficiency over cart-picking operations by empowering pickers to work collaboratively with our robots, while integrating with the operator’s Warehouse Management System and using and optimizing existing facility infrastructure. This is an opportunity to be join a very smart team deploying cutting-edge technology to address real-world logistics challenges for major global brands.

The Director, Marketing Operations, will be a key member of the Locus Global Marketing Leadership Team, reporting to the Chief Marketing Officer.

This is an exciting opportunity for a visionary leader to make a significant impact by driving marketing innovation and operational excellence. In this role, you’ll have the chance to work with cutting-edge technology tools while leveraging advanced analytics to influence business growth. You'll lead a talented team, collaborate across departments, and shape the future of marketing operations.

If you’re passionate about using technology and data to transform marketing strategies and contribute to company-wide success, this role offers the perfect platform to excel and grow

Responsibilities

• Strategic Leadership: Develop and implement marketing operations strategies that align with company objectives. Provide strategic insights to optimize marketing processes and drive continuous improvement. 
• Team Leadership: Manage and mentor the marketing operations team, cultivating a collaborative and high-performance culture, providing guidance and support for career development.  Play a  key role in organizing departmental meetings, and establishing guidelines for strategic planning
• Process Optimization: Lead the design and management of marketing workflows including lead generation, campaign execution, and reporting. Identify and resolve inefficiencies to streamline operations.
• Technology Management: Oversee the marketing technology stack, including CRM, marketing automation platforms, ABM platform (6Sense) and analytics tools. Ensure effective integration and utilization of these systems. 
• Data Analytics: Analyze marketing performance data to measure ROI, track KPIs, and generate actionable insights. Develop dashboards and reports to communicate results and inform decision-making. 
• Cross-Functional Collaboration: Partner with Sales, Revenue Operations, Customer Success, IT, and other teams to ensure seamless alignment and integration of marketing efforts with broader business strategies.
• Marketo Management & Optimization: Oversee the configuration and use of Marketo to design, execute, and analyze digital tactics supporting the Marketing Programs Team’s campaigns and initiatives. Ensure campaign success by deploying automated email workflows, landing pages, forms, smart lists, and webinars, while generating performance reports with actionable insights for optimization.
• Budget Management: Collaborate with the CMO to develop and oversee the marketing budget, ensuring effective resource allocation and tracking expenditures for optimal efficiency.
• Compliance & Governance: Ensure marketing operations are fully compliant with industry regulations, data protection laws, and internal company policies.

Learn More: https://locusrobotics.com/company/careers/job-openings/job/4550511007