AI Writer in Sales Intelligence is in Open Beta Starting 7/8/25

Ben Funkhouser

The AI Writer Beta is now open to any Sales Intelligence Customer who wants access!

AI Writer is a new Sales Copilot feature inside 6sense Sales Intelligence that uses intent and buyer activity data to help sellers generate effective first-touch emails for contacts within seconds.

AI Writer Open Beta – Key Details for Customers

• Launch Date: Open Beta begins July 8, 2025, inside 6sense Sales Intelligence (SI)
• What It Is: A new Sales Copilot feature that helps sellers generate personalized, intent-driven first-touch emails in seconds using buyer activity and intent data
• Cost: Free during Open Beta (through November 2025); pricing details to follow post-beta
• Feedback: Complete this Survey or reach out to your CSM with detailed feedback
• Activation: This feature requires input by SI admins to set it up and turn it on, and is only available for users once an admin has completed the inputs and clicked a button to agree to turn it on for all users.

It’s easy to get your BDRs and sellers started

• Complete AI Writer setup in Settings > Sales Intelligence > Generative AI and toggle it On for all Users
• After inputs are complete and AI Writer is toggled on, invite your team with a below email template
• Once turned on, users will be able to see an email icon next to contacts throughout Sales Intelligence. Clicking this icon will popup the AI Writer with a personalized email generated with AI using 6sense's powerful intent and activity data. Users can customize the email further from there and copy to add it to an SEP cadence, email, or LinkedIn message.

Template to invite Sellers and BDRs:

Hi Sellers,

We've recently added AI Writer to your 6sense functionality, and it's easy to try it out! It's already in your instance, so when you're prospecting or researching a contact in 6sense, try clicking the email icon next to their name and an AI Writer will popup with an outreach email personalized to that person.

Our org's inputs plus 6sense data powers the personalization, so check it out and see if the 6sense AI Writer hits on value that matters to a prospect without building a prompt each time in another Writer.

If you do have feedback while using it, please let me know directly and I'll pass it along or let 6sense know in this survey.

Thanks Team

FAQ:

What happens when the beta officially ends?

There isn't a final end date for AI Writer Open Beta right now, we'll keep all SI customers updated when that is decided. 6sense will contact all beta participants with next steps to continue using GA AI Writer once it does end. There will likely be a short transition period to turn it on GA, but we'll keep you updated as we have more details.

Admin FAQ:
Can I restrict AI Writer access to specific users?

Yes, admins can enable AI Writer for only SI Admins, or for all users.

What happens if we don’t provide detailed AI inputs?

The AI-generated emails may lack relevance. Providing detailed inputs ensures tailored, high-quality emails.

Can we edit the AI-generated summary before publishing?

Yes, admins can review and edit the summary before confirming it. Ensure that the key points that are most important for your sellers are captured in the summary.  

Can we update AI inputs and information after configuration?

Yes, Admins can modify inputs and information for each product/model anytime via the AI Writer settings. This allows you to keep the AI’s knowledge up-to-date with any changes in your product offerings.

Why is it important to configure AI Writer for one product at a time?

Configuring AI Writer for a single product ensures the generated emails are highly relevant and accurate. When you provide details for multiple products under a single product entry, the AI may struggle to differentiate between them, leading to generic or inaccurate content. This approach also helps maintain clear and distinct messaging for each product you offer.

How do I select the specific product I want to configure?

During the AI Writer setup process, you’ll find a product dropdown menu. Select the specific product you wish to configure from this list. This will ensure that all subsequent information you provide pertains to that particular product.

Users:
Can I regenerate an email if I’m not satisfied?

Yes, but each regeneration costs 1 email credit. 

Can I edit the AI-generated email before using it?

Yes, users can manually edit the email before copying and sending it. 

How does AI Writer personalize emails?

AI Writer leverages intent, technographic, and psychographic data, and combines it with prospect information, prospect’s company, and CRM data (if available), as well as your selected personalization preferences.

What should I do if the AI-generated email is not relevant?

Try adjusting personalization settings or provide a thumbs-down for AI improvement.

Can I use the AI Writer for all types of emails?

The AI Writer is designed for prospecting and outreach emails. AI Writer can generate highly personalized cold outreach emails tailored to each prospect. It pulls in relevant data like company info, intent signals, and contact insights to make every message feel targeted. This helps BDRs save time on research and focus more on selling. 

What are email frameworks?

Email frameworks are templates that help you structure your emails for specific purposes, such as cold outreach or handling objections. 

Can the AI Writer generate first touch emails by looking at past conversations? 

Yes, the AI Writer can take into account past conversations and use the information in the emails being written. 

What happens to my data when using the AI Writer? 

Your data is never used to train third-party models. We use secure, encrypted channels to send and process your data, and it remains within your instance. 

Can I generate only emails or subjects too? 

You can generate both emails as well as the subject line for this email. 

What if I have feedback or suggestions? 

You can reach out to your CSM for feedback and suggestions. Moreover, we strongly encourage users to provide feedback on the email simply by clicking a thumbs up/thumbs down on the email generated. 

Is the AI Writer included in my plan? 

AI writer is available in Beta for all SI customers.