🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense

Lauren Triance-Haldane
Lauren Triance-Haldane Posts: 21 6senser
in 6th Street

We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a full-funnel omni-channel campaign like this using 6sense’s new Audience Workflows (which is included with your current subscription*!) Add in some lively discussion at the end and you’ve got yourself a must-see webinar!   

https://6senseinc.wistia.com/medias/d2s8l72j50%20

Timestamps: 
[6:40] - Intent-based nurture overview 
[9:00] - How to get started: Keyword Groups 
[10:12] - ID your ICP / GTM Segments 
[11:07] - Map Content + Buying Stages 
[12:47] - Intent-Based Nurture Program Plan Overview (template attached below!) 
[14:43] - Intelligent Workflows Overview 
[17:40] - Walk-through of how to build an intent-based nurture using AWF 
[33:42] - Results & Key Takeaways 
[36:00] Questions & answers 

Additional Resources: 

* Note: We’re still in the process of rolling out Intelligent Workflows to all of our customers, so if you don’t see it in your 6sense instance yet, don’t worry, it’s on its way! All customers will have Intelligent Workflows by May 8.

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