Marketing is evolving. Is your team's playbook?

jfewlessInverta

The old marketing playbook is dead—or so everyone is saying. 

Marketers love to declare things dead (ourselves included). But in this case, the old marketing playbook isn’t really dead, but outdated. The way buyers buy has evolved and our marketing strategy has not kept pace. And it’s only going to continue to change in the future. 

So what do we do now? 

We adapt to the current moment—and stay open to future change. At Inverta, we’ve distilled countless research reports, articles, expert interviews, podcasts, and more to create The Revenue Marketing Playbook: 2025 Edition. Backed by research and real case studies from our own clients, it’ll give you the frameworks, tools, and templates you need to successfully adapt your marketing approach to our new environment. 

The first chapter has already dropped—and it’ll upend a lot of what you thought you knew about finding your ideal customer persona (ICP). But once you have this piece in place, you’ll be well on your way to growing your revenue sustainably, for much less money, time, and resources than you ever thought possible. 

Read on to find out more. 

P.S. Want to learn how to put an ICP in place at your organization to fuel your GTM strategy? Sign up for our upcoming webinar!