Wednesday Wisdom: Engage Them & They Will Come – Why We Need to Stop Begging for Meetings

Options
saraboostani
saraboostani Posts: 318 6senser
edited March 5 in Research Road

Hey all,

The research team also has a podcast, hosted by our team lead, Kerry Cunningham.

The latest podcast episode unpacks a topic we’ve been covering a lot in the Research Road lately: the role of BDRs and SDRs.

With most buyers waiting to engage vendors until AFTER they've chosen the vendor they want to buy from, traditional outreach methods need a major rethink. Kerry explores how SDRs and BDRs can shift from aggressive outbound prospecting to buyer enablement by engaging accounts in ways that support decision-making, accelerate the buying process, and position your brand as a strategic partner.

In this episode, Kerry covers:
🔹 How buyers engage sales at 70% of the buying journey
🔹 Why the first vendor contacted usually wins
🔹 Why traditional BDR outreach falls short
🔹 Why BDRs should focus on buyer enablement instead of chasing meetings

And of course, if you'd like to read up on this as well we have our 2025 State of the BDR Report, linked below 🙂. As always, it’s free and un-gated.

https://6sense.com/science-of-b2b/engage-them-and-they-will-come/
https://6sense.com/science-of-b2b/the-2025-science-of-b2b-bdr-benchmark-succeeding-in-a-changing-landscape/

@Kerry

Tagged:

Categories