Keyword Refresh Tips?!

Kendall Mason

Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a template sheet for how they're organizing keyword groups, I would LOVE to see it!

Samantha Jones

Hi Kendall! I have some resources here that I just shared with my customer. I hope you find these helpful. I would also leverage our new Keyword Reports as well to help support the audit.

• Keyword Activity Report
• Keyword Performance Report
• How to measure the performance of 6sense Keywords
  
• Keyword Strategy - Webinar
• Best Practices for Selecting and Adding Keywords
• Creative Ways to use Keyword Groups
• 6sense Practice Brief: Keyword Selection and Management