AI Wrote This Email—Should You Tell? When & How to Disclose AI-Generated Content

Laurel Slutsky

In today's digital landscape, the integration of AI in content creation has become increasingly prevalent. Recognizing the potential for misinformation and the need for transparency, several countries have implemented regulations mandating the disclosure of AI-generated content.

*Regions That May Require AI Disclosure*

• European Economic Area: The EUs Artificial Intelligence Act includes transparency obligations that require deployers and providers of certain AI systems to disclose when content has been artificially generated or manipulated. This transparency ensures that consumers are aware of the nature of the content they engage with. (https://artificialintelligenceact.eu/)

Implementing AI Disclosures in Email Signatures

For organizations utilizing AI Email to draft their email messaging, we always notate that it is up to each customer to determine applicable compliance requirements. However, in instances where an organization requires incorporation of clear disclosures within email signatures for purposes such as to align with internal compliance practices and trust with recipients, we have put together three examples of verbiage that acknowledge AI Assistance in email composition.

Example 1: "Please note: This email was generated with the assistance of artificial intelligence. For any clarifications, feel free to reach out."

Example 2:" This message was drafted using AI technology to enhance communication efficiency. If you have any questions or need further information, please contact us directly."

Example 3: (A bit more personality and info!) "AI helped craft and deliver this email to ensure communication with (company) is prompt and consistent. However, a real person reviews messages to maintain accuracy and engagement."

By incorporating such disclosures, organizations demonstrate a commitment to transparency and ethical communication practices, ensuring recipients are informed about the involvement of AI in the content they receive.

Have you added any disclosures to your AI Emails? If you're open to sharing, we'd love to hear your verbiage so we can help empower other customers!

Kristie Scott

Interesting discussion, with our legal team review we are considering adding a short disclosure when we go forward with CE. It's a variation on #3: "AI helped draft this email; a real person reviews all messages to maintain accuracy and engagement"

Look forward to others feedback on this topic.