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Web personalization with 6sense and Pardot
Hi all, I was wondering if it is possible to use 6sense data and segments via Pardot to personalize webpages. I've seen the partnership with mutiny and another company for this but I wonder why it wouldn't be possible with Pardot since it's integrated. Thanks to share your experience if you have some
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Salesforce Report on Recently Assigned Leads + 6Sense Buying Stage
Hi there, Can anyone tell me how they're creating dashboards or reports that would allow an SDR to look at their recently assigned leads (not accounts or 6QAs) and see at a glance the 6sense data like buying stage, etc. My understanding it I'd just build a lead report and use the 6sense custom fields in 6sense, but my…
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Content Marketing Strategy - Metrics for ungated content
Hey, We are a new 6Sense customer and are trying to truly embrace the 'No Forms' methodology and get much smarter with our marketing. We're changing our content strategy to allow more of our TOFU content to be ungated. Question: Digital Marketing colleagues are asking how they can demonstrate ROI and what metrics they…
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Is there a changelog or a way to keep track of campaign changes/edits?
As multiple users create and update campaigns, I need a way to keep track of who did what. Is there a way to do this?
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Intent Keywords and Search Keywords – What's the Difference?
Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…
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6sense now offers PeerSpot intent data alongside our proprietary keyword-based dataset
We’re proud to be the first and only ABM platform offering native access to PeerSpot data. Now your sellers will have a competitive advantage thanks to actionable insights that identify the products prospects are actually researching. Enhance your intent dataset today by following these three simple steps. Looking for…
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New 6sense Glossary
Sharing an exciting update, we've recently developed a glossary on our 6sense website to help our customers get the definitions they need. You can visit it here - https://6sense.com/glossary/. We are hoping to expand the Glossary even further, so share if there are other terms you would like to see added here. Thanks!
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Journey Mapping!
Hello! We are pretty new to 6Sense. Can we use 6Sense for Journey mapping? If yes, curious about how others have done this! Thanks, Jessica
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🎥 Data, Dine & Dash Sales Intelligence Webinars
Recently, 6sense evangelist @Ami Arad hosted Data, Dine & Dash, a quick 25-minute demonstration of our new Sales Intelligence platform, Revenue AI for Sales. During this webinar, Ami gave a tour of the latest features and functionality of our newest product and answered questions from Sales leaders who attended. You can…
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1:1 White Glove Experience
I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?
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The busiest sellers also consider Profile Fit
Just as professional athletes can go through a slump, so can sellers. If you're lucky enough to be a seller with too much going on, you'll want to make sure you're also looking at Profile Fit, and not just Buying Stage as you prioritize which accounts to work. You can read a primer on the Profile Fit model here, but in a…
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Psychographics, Skills, + Interests in Revenue AI for Sales
With the launch of Revenue AI for Sales, our Sales Intelligence tool can provide our customers with new data points, including psychographics, skills and interests! This article is intended to help you understand what this data is, and how it is GDPR complaint. What is psychographic data? Psychographic Data helps identify…
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Explaining Predictive Stages to Sales
We've just recently signed with 6sense and one of my priorities is to achieve a level of 'organization readiness' while our custom model is being built. This includes helping the Sales and Marketing teams understand the 4 In-Market predictive stages. I'm familiar with the various ways 6sense defines/describes these stages,…
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Marketing Skills & Mapping for the right seniority level
I'm Alina - I'm acting CMO at Chili Piper where I have been running the marketing team for 90 days now One of my most important tasks is to make sure I have the right skillsets mapped per seniority in the team to make sure my team gets the right support it needs Does anyone have any good resources on this topic? I have…
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How can I exclude customers from my ICP segment?
How do I ensure I'm ONLY looking at intent for prospect accounts that are in-market? In every one of my segment reports, I see dozens of clients (which makes sense because our platform is part of our website). Am I dumb and just missing something?
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ABM 2023 Planning - ENT accounts for 1:many targeting
Hello, I know a lot of you are already having marketing strategy updates for 2023. In my organization we use 6sense as our hub for ABM, including 1:Many. We are a global organization, so our 1:many target list includes ~20K ENT & Upper-Commercial accounts worldwide. In 2023 my plan is to utilize PPC and Paid Media…
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Real 6sense value... measured
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. If you are trying to overcome your own fears around measuring and communicating the value you and your teams bring to your organization, we can help. Our team works with you and our CSMs to help analyze the impact your results have…
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6sense advertising: How to split my budget based on region?
Context: I have multiple personas for which I run multiple asset types per stage. So for Persona 1, for BOFU, I have 3 campaigns, and each campaign represents a different asset type (white paper, webinar, etc.). For MOFU I have 4 campaigns, and for TOFU I have 5 campaigns. Goal: I have a budget per region, for example for…
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6sense Tips for Field Marketers
One of my favorite ways to leverage 6sense going into a trade show or event is to either a) upload the attendee list into 6sense if one is provided or b) create a segment of accounts researching relevant keywords to the event to better understand my onsite audience. From there we're able to extract important data from this…
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PLG Marketing Strategy - feedback? ideas?
Hey all, We're looking for customer feedback from those who offer PLG and how you are incorporating those into your buying stage based marketing motions. For example, are you targeting Decision/Purchase accounts? Are you focusing Consideration and retargeting those accounts that viewed the CTA but did not commit (i.e. land…