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Email Templates
Hello, We're currently in the middle of rolling out 6Sense and I was wondering if anyone has any outreach emails that they'd be willing to share? Specifically interested to see how you incorporate intent data to personalize the emails. Also, how many touches (emails, LinkedIn messages etc.) do you typically aim for?…
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Take our Marketing Compensation Survey!
Hi all - In our CMO compensation survey from last year, we found compensation parity between men and women marketing leaders. That was really cool. Now we want to know about all marketers and how you're being paid. As always, we'll share the results back with you, and there's a little something from Uber eats for doing the…
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Looking for a new role?
Hey Everyone! As mentioned a few weeks ago, I'd love to make introductions for anyone that might have been impacted by recent layoffs. In particular, two of 6sense's customers (located in the ATL and Minneapolis areas) reached out to me because they're looking to find a BDR leader who has used 6sense in the past. Please…
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Conversational Email Pilot Campaign
Last quarter we piloted our very own conversational email campaign aiming to: Generate upsell pipeline for 6sense Conversational Email Accelerate sales velocity in Conversational Email deals Increase Conversational Email product page web traffic We leveraged three different AI’s that targeted three separate audience…
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Has the preferred publishing list been worth it to you?
Has anyone tested this? Thank you!
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🎥 Advertising Creative Best Practices [Webinar Replay]
@Nikki Gloudeman, Sr. Manager, and Ashlee Finch (@ashleefinch), Designer, Creative Services at 6sense share best practices for boosting engagement with dynamic and compelling ads. Copy, CTA, visuals, and animation — they cover all the essentials. Learn how to: Demonstrate your value and generate excitement with dynamic,…
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Tracking new contacts created from 6Sense in HubSpot and/or Salesforce
Hi, How are other people tracking new contacts created by 6Sense campaigns in Salesforce and/or HubSpot? Currently we have a hidden field in our HubSpot forms to capture utm_source parameter, which is looking for the default "6sense" source we I understand is added to all tracking URLs. We have been running with 6sense for…
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Tech Stack Fusion - The 6sense Revenue AI Ecosystem
If you aren't connecting your tech stack tools, you are leaving cash on the table. Did you know that 6sense has an entire ecosystem that fuses together solutions used by marketing, sales and operations teams? The 6sense Revenue AI Ecosystem offers a curated selection of best-in-class integrations and partnerships. Imagine…
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6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
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6sense + Integrate Integration
Integrate and 6sense have teamed up to change the name of the game when talking about ABM in 2023 and beyond. Providing joint customers the product functionality of automated target account list imports across channels - the integration between Integrate and 6sense's platform gives mutual customers the access to quickly…
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Looking for 6sense API documentation?
We've got you covered! It can be found here: https://api.6sense.com/docs/#introduction The 6sense API is the easiest way to connect with the 6sense platform. It's an HTTP-based API that your apps can use to programmatically. Based on your API endpoint, APIs can return informations like firmographic data, product scoring…
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Fireside Chat with Latane Conant
Pavilion Fireside Chat: How to Unlock the Full Potential of Modern B2B Marketing and Sales This event occurred on Thursday, December 8, 2022 Listen as CMO Nicola Anderson, envoy for Pavilion's London Chapter, talks to 6sense CMO, @Latane Conant, about how today’s revenue teams can thrive despite uncertain times.
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Pro Serve 6sense customers?
Hi all, anyone here in professional services using 6sense for demand gen? Would love to connect and hear more about what you're doing that's generating the most traction for revenue!
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6sense + Drift Integration
Together, 6sense and Drift help revenue teams create engaging, personalized conversations that drive conversions. In our recently published case study, Qualtrics saw a 150% lift in email capture rate and a 38x increase in conversation to opportunity rate. Bottom line, 6sense + Drift = better together. Ready to see for…
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6sense research e-book: Understanding Buyer Behavior
Hi all - We have a new publication from our research department we'd love to tell you about. This e-book uses recent research to make the case that you to be looking at more than MQLs/leads. Specifically: The buyer is a big group of people, so focusing on just one, the MQL, doesn’t make sense And we discuss the 3% form…
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Value6: Measuring real 6sense impact
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. One my team's charters is to work with our CSMs and customers to help them see the impact 6sense has had on their businesses looking back on the previous quarter. Some of the key metrics we report on are: opportunity volume, average…
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How much of your market is really in-market?
How much of your target audience is in market for the thing you sell every quarter? How many will actually make a purchase? When you're young and growing, the answer is not that relevant. But, when economies slow and reach growth plateaus, it becomes more and more important. When I talk with marketers about this, few seem…
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6sense + Drift Integration
What if you had context for every buyer conversation? What if you could prioritize the right accounts and improve buyer experience? Look no further than the 6sense + Drift integration. 6sense and Drift are better together by: Identifying anonymous and known website visitors when they arrive Give website visitors a…
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6sense & LeanData Integration
The 6sense partner integration with LeanData offers account level enrichment and routing that utilizes 6QA and predictive scoring natively in LeanData. Eligible joint customers can automatically identify, enrich, and route high-intent accounts to the right revenue team member and ensure accounts are prioritized effectively…
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How to Write Effective Sales Copy
This nifty how-to article contains practical tips for writing better copy. It's officially aimed at Sales Reps and BDRs, but the info is helpful for anyone! Topics include: Normal words vs formal words What's in it for the reader Getting to the point Structure (bullets, italics, etc) 3 editing tips Check it out today:…