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Value6: Measuring real 6sense impact
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. One my team's charters is to work with our CSMs and customers to help them see the impact 6sense has had on their businesses looking back on the previous quarter. Some of the key metrics we report on are: opportunity volume, average…
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How much of your market is really in-market?
How much of your target audience is in market for the thing you sell every quarter? How many will actually make a purchase? When you're young and growing, the answer is not that relevant. But, when economies slow and reach growth plateaus, it becomes more and more important. When I talk with marketers about this, few seem…
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6sense + Drift Integration
What if you had context for every buyer conversation? What if you could prioritize the right accounts and improve buyer experience? Look no further than the 6sense + Drift integration. 6sense and Drift are better together by: Identifying anonymous and known website visitors when they arrive Give website visitors a…
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6sense & LeanData Integration
The 6sense partner integration with LeanData offers account level enrichment and routing that utilizes 6QA and predictive scoring natively in LeanData. Eligible joint customers can automatically identify, enrich, and route high-intent accounts to the right revenue team member and ensure accounts are prioritized effectively…
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How to Write Effective Sales Copy
This nifty how-to article contains practical tips for writing better copy. It's officially aimed at Sales Reps and BDRs, but the info is helpful for anyone! Topics include: Normal words vs formal words What's in it for the reader Getting to the point Structure (bullets, italics, etc) 3 editing tips Check it out today:…
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🎥 Conversational Email in Action [Webinar Replay]
Hi 6sense Fam! Want to know what all the hype is around Conversational Email? Check-out our recent webinar featuring @Ami Arad of 6sense and Troy Purdue, Director of Growth Marketing at Marathon Health. Ami gave a deep-dive into exactly how global companies like Randstad are using Conversational Email to fill the execution…
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Product Announcement: 'Technology Used (Other Sources)' filter sunsets on Dec.12, 2022
Hi 6sense Community! As of Dec. 12, 2022, we have sunset all technographic data sourced from other data partners. You’ll notice a few updates to the platform after Dec. 12th: The "[Deprecated] Technology Used (Other Sources)" filter has been removed Now users have one technology filter option to select: "Technology Used”…
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How to use 6sense with Google Ads
Google Ads allows you to promote your products and services when and where people are searching for them. Google receives over 5.6 billion searches per day and over 59% of shoppers use Google to research a product or service before purchasing. Unfortunately, Google Ads provides few standalone capabilities for account-based…
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Impact on 6sense from the decisions about use of Google Analytics in the EU
The 6sense JavaScript does not utilize Google Analytics. While the 6sense JavaScript captures IP addresses and cookies, it includes a consent mechanism and the ability for customer’s webmasters to control when and whether data is transmitted to 6sense via a cookie banner. The customer can stop the JavaScript from sending…
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6sense Data Sourcing: Contact, Firmographic & Technographic Data
Data is at the core of 6sense! 6sense embedded B2B CDP offers customers a competitive advantage. This differentiated capability ingests, normalizes, cleanses, and enables activation of a wide range of first party account and person-level data. There are 3 core areas of data that power our embedded CDP for all customers:…
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Looking to connect with B2B marketers in saas
Hi! I am looking to connect with other B2B marketers in saas, would love to connect on how you are approaching planning for next year!
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Looking to identify a website visitor
We recently had a visitor come to our website and fill out a form and download an ebook. The email he provided was a yahoo.com address and the company name he provided is not found in ZoomInfo. I thought I could use 6Sense to help identify the company or location of this visitor by creating a segment that looked at website…
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6sense Advertising Creative Services FAQ
Q: Why Creative Services? A: Many advertising clients see low engagement due to weak creatives and lack the in-house resources to deliver improvements. The Creative Services team is comprised of editors and designers experienced in designing engaging B2B ad creatives, helping customers realize maximum value from their…
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Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…
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Campaign Setup FAQ: Part 1 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting, and Frequency Cap. Please click here for part 2, which covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes,…
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Holiday Home Exchange
You know the iconic holiday movie, The Holiday, where Cameron Diaz and Kate Winslet swap homes for the holidays? Well...I lived out The Holiday last Christmas. I posted a TikTok video of my apartment, asking if anyone in England wanted to swap homes during the holiday season. Much to my surprise, it went viral with almost…
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Customized reporting in 6sense
How can we create a customized report to understand performance by Buying stage and engagement?
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Proceed with Confidence: Teen Mom Edition
Yep. You read that title correctly. Teen. Mom. Midway through my high school senior year, I found out. Less than two weeks after my 18th birthday, and a day after I found out I was accepted to one of my dream colleges. I don't even think the word "fear" encapsulates the emotions and feelings that flooded me. And the fear…
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Proceed with Confidence: Get Social
Prior to COVID I was focused on building my professional brand online to really share my thoughts around a couple core topics I am passionate about. Most would think that during COVID would have been the perfect time for this but it had the opposite effect since everyone was jumping on the Social bandwagon. With…
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Proceed with Confidence: Fear of Public Speaking
Michelle Poler's keynote at Breakthrough 22 was easily one of the better sessions I've sat through, so much so that I bought her book during her presentation. Just getting started with it, but hoping to leverage her tips in my own life. But I have a fear of public speaking, like I'm sure most of us do, plus the…