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Tech Stack Fusion - The 6sense Revenue AI Ecosystem
If you aren't connecting your tech stack tools, you are leaving cash on the table. Did you know that 6sense has an entire ecosystem that fuses together solutions used by marketing, sales and operations teams? The 6sense Revenue AI Ecosystem offers a curated selection of best-in-class integrations and partnerships. Imagine…
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6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
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6sense + Integrate Integration
Integrate and 6sense have teamed up to change the name of the game when talking about ABM in 2023 and beyond. Providing joint customers the product functionality of automated target account list imports across channels - the integration between Integrate and 6sense's platform gives mutual customers the access to quickly…
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Looking for 6sense API documentation?
We've got you covered! It can be found here: https://api.6sense.com/docs/#introduction The 6sense API is the easiest way to connect with the 6sense platform. It's an HTTP-based API that your apps can use to programmatically. Based on your API endpoint, APIs can return informations like firmographic data, product scoring…
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Fireside Chat with Latane Conant
Pavilion Fireside Chat: How to Unlock the Full Potential of Modern B2B Marketing and Sales This event occurred on Thursday, December 8, 2022 Listen as CMO Nicola Anderson, envoy for Pavilion's London Chapter, talks to 6sense CMO, @Latane Conant, about how today’s revenue teams can thrive despite uncertain times.
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Pro Serve 6sense customers?
Hi all, anyone here in professional services using 6sense for demand gen? Would love to connect and hear more about what you're doing that's generating the most traction for revenue!
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6sense + Drift Integration
Together, 6sense and Drift help revenue teams create engaging, personalized conversations that drive conversions. In our recently published case study, Qualtrics saw a 150% lift in email capture rate and a 38x increase in conversation to opportunity rate. Bottom line, 6sense + Drift = better together. Ready to see for…
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6sense research e-book: Understanding Buyer Behavior
Hi all - We have a new publication from our research department we'd love to tell you about. This e-book uses recent research to make the case that you to be looking at more than MQLs/leads. Specifically: The buyer is a big group of people, so focusing on just one, the MQL, doesn’t make sense And we discuss the 3% form…
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Value6: Measuring real 6sense impact
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. One my team's charters is to work with our CSMs and customers to help them see the impact 6sense has had on their businesses looking back on the previous quarter. Some of the key metrics we report on are: opportunity volume, average…
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How much of your market is really in-market?
How much of your target audience is in market for the thing you sell every quarter? How many will actually make a purchase? When you're young and growing, the answer is not that relevant. But, when economies slow and reach growth plateaus, it becomes more and more important. When I talk with marketers about this, few seem…
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6sense + Drift Integration
What if you had context for every buyer conversation? What if you could prioritize the right accounts and improve buyer experience? Look no further than the 6sense + Drift integration. 6sense and Drift are better together by: Identifying anonymous and known website visitors when they arrive Give website visitors a…
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6sense & LeanData Integration
The 6sense partner integration with LeanData offers account level enrichment and routing that utilizes 6QA and predictive scoring natively in LeanData. Eligible joint customers can automatically identify, enrich, and route high-intent accounts to the right revenue team member and ensure accounts are prioritized effectively…
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How to Write Effective Sales Copy
This nifty how-to article contains practical tips for writing better copy. It's officially aimed at Sales Reps and BDRs, but the info is helpful for anyone! Topics include: Normal words vs formal words What's in it for the reader Getting to the point Structure (bullets, italics, etc) 3 editing tips Check it out today:…
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Product Announcement: 'Technology Used (Other Sources)' filter sunsets on Dec.12, 2022
Hi 6sense Community! As of Dec. 12, 2022, we have sunset all technographic data sourced from other data partners. You’ll notice a few updates to the platform after Dec. 12th: The "[Deprecated] Technology Used (Other Sources)" filter has been removed Now users have one technology filter option to select: "Technology Used”…
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How to use 6sense with Google Ads
Google Ads allows you to promote your products and services when and where people are searching for them. Google receives over 5.6 billion searches per day and over 59% of shoppers use Google to research a product or service before purchasing. Unfortunately, Google Ads provides few standalone capabilities for account-based…
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Impact on 6sense from the decisions about use of Google Analytics in the EU
The 6sense JavaScript does not utilize Google Analytics. While the 6sense JavaScript captures IP addresses and cookies, it includes a consent mechanism and the ability for customer’s webmasters to control when and whether data is transmitted to 6sense via a cookie banner. The customer can stop the JavaScript from sending…
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Looking to connect with B2B marketers in saas
Hi! I am looking to connect with other B2B marketers in saas, would love to connect on how you are approaching planning for next year!
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Looking to identify a website visitor
We recently had a visitor come to our website and fill out a form and download an ebook. The email he provided was a yahoo.com address and the company name he provided is not found in ZoomInfo. I thought I could use 6Sense to help identify the company or location of this visitor by creating a segment that looked at website…
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6sense Advertising Creative Services FAQ
Q: Why Creative Services? A: Many advertising clients see low engagement due to weak creatives and lack the in-house resources to deliver improvements. The Creative Services team is comprised of editors and designers experienced in designing engaging B2B ad creatives, helping customers realize maximum value from their…
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Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…