1:1 White Glove Experience

Stephanie Carrillo
Stephanie Carrillo Posts: 4 ✭✭
edited May 2023 in All Discussions

I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?

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  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    Hi @Stephanie Carrillo! I've used a variety of direct mail platforms in the past and partnered with sales to deliver a highly personalized, 1:1 approach to the decision-phase buying committee. Alyce is a great one, and I also recommend PFL if your gifting is solely part of a marketing campaign- they have a great way to scale and segment different types of direct mail strategies :) Hope that helps!

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