6sense Tips for Field Marketers

Alexa Grossman

One of my favorite ways to leverage 6sense going into a trade show or event is to either a) upload the attendee list into 6sense if one is provided or b) create a segment of accounts researching relevant keywords to the event to better understand my onsite audience.

From there we're able to extract important data from this audience that helps us inform how we conduct outreach and staffing for the event. Things I look at within the platform include: what keywords this audience is researching, the industry distribution breakdown, the revenue range of these companies, and how big are they from a headcount perspective. These are all important factors that influence how we staff the event and what our pre-event outreach strategy and onsite content should include.

Eager to hear from any field marketers how you're currently leveraging 6sense during the busy events seasons to bring a data driven approach to your conference presence.