Conversational Email Pilot Campaign

Alexa Grossman

Last quarter we piloted our very own conversational email campaign aiming to: 

• Generate upsell pipeline for 6sense Conversational Email
• Accelerate sales velocity in Conversational Email deals 
• Increase Conversational Email product page web traffic 

We leveraged three different AI’s that targeted three separate audience cohorts. Their messaging included nods to current case studies and other high value material on conversational email, as well as the incentive to book time to learn more about the product and how it can integrate into their current go to market motion. 

I’d love to hear if you’ve piloted a Conversation Email campaign and how it’s going in the comments!